Exam (elaborations)
BCIS4720 Chapter 9 (1)
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BCIS4720 Chapter 9 (1)
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BCIS4720 Chapter 9synergies - CORRECT ANSWER-Which of the following is not a key industry
strategic factor?
1. existence of substitute products
2. industry value chain
3. synergies
4. barriers to entry
building sophisticated order entry and fulfillment systems. - CORRECT ANSWER-All
of the following are challenges for catalog merchants except:
1. high costs of printing and mailing.
2. building sophisticated order entry and fulfillment systems.
3. building a credible website.
4. the need to bring staff in or manage new technology.
one year. - CORRECT ANSWER-Current liabilities are debts of the firm that will be
due within:
1. six months.
2. one year.
3. two years.
4. three months.
divided by net sales revenues. - CORRECT ANSWER-Gross margin is defined as
gross profit:
1. divided by cost of sales.
2. divided by net sales revenues.
3. minus total operating expenses.
4. minus net income.
Tumblr - CORRECT ANSWER-All of the following have introduced social commerce
functionality, such as buy buttons, shoppable ads, and marketplaces, except:
1. Pinterest.
2. Tumblr.
3. Instagram.
4. Facebook.
True - CORRECT ANSWER-In 2020, the number of online buyers in the United
States was around 205 million.
, 1. True
2. False
net margin - CORRECT ANSWER-Which of the following measures the percentage
of sales revenue a firm can retain after all expenses are deducted from gross
revenues?
1. working capital
2. operating margin
3. gross profit
4. net margin
power of customers. - CORRECT ANSWER-All of the following are strategic factors
that pertain specifically to a firm and its related businesses except:
1. synergies.
2. power of customers.
3. core competencies.
4. technology.
False - CORRECT ANSWER-Personal consumption of retail goods and services
accounts for over 80% of total gross domestic product (GDP).
1. True
2. False
lack of physical store presence - CORRECT ANSWER-Which of the following is not
one of the central challenges facing the online retail industry?
1. lack of physical store presence
2. consumer concerns about the privacy of personal information
3. delivery delays
4. inconvenience in returning goods
earnings before income taxes, depreciation, and amortization (EBITDA) - CORRECT
ANSWER-What is another name for pro forma earnings?
1. generally accepted accounting principles (GAAP) earnings
2. operating income
3. net margin
4. earnings before income taxes, depreciation, and amortization (EBITDA)
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