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MCS1000 Final Exam 2023/2024 Questions And Answers All Verified A+
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MCS1000 Final Exam 2023/2024 Questions And Answers All Verified A+
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MCS1000Final
Exam
Macromarketing
-
CORRECT
ANSWER-How
nations
allocate
products
and
services
to
benefit
society
organizational
buyers
-
CORRECT
ANSWER-manufacturers,
wholesalers,
retailers,
and
government
agencies
buying
products
and
services
for
their
own
use
customer
relationship
management
-
CORRECT
ANSWER-process
of
building
long-term
client-business
relationships
customer
lifetime
value
-
CORRECT
ANSWER-profit
generated
from
when
a
customer
buys
an
organizations
product
or
service
over
the
customer's
life
time
social
media
marketing
-
CORRECT
ANSWER-consumer
generated
marketing
efforts
that
promote
the
brands
or
organizations
they
like
the
best.
marketing
program
-
CORRECT
ANSWER-use
of
marketing
mix
to
persuade
potential
buyers
to
buy
a
product
or
service
eCRM
-
CORRECT
ANSWER-web-based
electronic
way
to
manage
relationships
between
the
organization
and
customers
ultimate
consumers
-
CORRECT
ANSWER-anyone
in
the
household
using
the
product
or
service
customer
experience
management
-
CORRECT
ANSWER-managing
the
customer's
interactions
with
the
organization
at
all
levels
marketing
mix
-
CORRECT
ANSWER-marketing
actions
of
the
4
P's
that
can
be
used
to
create,
communicate
and
deliver
value
4
P's
-
CORRECT
ANSWER-1.
Product
2.
Price
3.
Promotion
4.
Place
Social
Marketing
-
CORRECT
ANSWER-use
of
marketing
strategies
to
market
products
that
benefit
the
individual
and
society
as
a
whole,
not
the
marketer
target
market
-
CORRECT
ANSWER-people
with
the
desire
and
ability
to
buy
the
product
or
service
towards
which
marketing
efforts
are
directed micromarketing
-
CORRECT
ANSWER-an
individual
organizations
allocation
of
its
marketing
efforts
and
resources
to
benefit
customers
marketing
orientation
(era)
-
CORRECT
ANSWER-1.
Continually
gather
information
about
customers
2.
Share
information
through
the
entire
organization
3.
Use
information
to
create
value
environmental
forces
-
CORRECT
ANSWER-uncontrollable
forces
such
as
social,
economic,
technological,
competitive
and
regulatory
forces
requirements
for
marketing
to
occur
-
CORRECT
ANSWER-1.
2
or
more
parties
with
an
unsatisfied
need
or
desire
2.
desire
or
ability
to
be
satisfied
3.
Way
to
communicate
4.
Something
to
exchange
Sales
Era
-
CORRECT
ANSWER-More
products
are
made
than
consumed,
more
sales
representatives
are
hired,
competition
grew
from
previous
years
market
-
CORRECT
ANSWER-a
group
of
people
with
the
desire
and
ability
to
buy
a
specific
product
interactive
marketing
-
CORRECT
ANSWER-type
of
marketing
in
which
there
is
two
way
electronic
communication
between
the
buyer
and
seller
but
the
buyer
controls
what
information
they
receive.
ethics
-
CORRECT
ANSWER-A
system
of
moral
principles.
societal
marketing
concept
-
CORRECT
ANSWER-the
idea
that
an
organization
should
benefit
not
just
the
consumer ,
also
society
as
a
whole
marketing
-
CORRECT
ANSWER-the
process
by
which
companies
create
value
for
customers
and
build
strong
customer
relationships
in
order
to
capture
value
from
customers
in
return
social
CRM
-
CORRECT
ANSWER-managing
customer
business
relationship
through
social
media
production
era
-
CORRECT
ANSWER-era
in
which
products
and
services
sold
themselves
marketing
concept
(era)
-
CORRECT
ANSWER-the
idea
that
organizations
should
benefit
consumers
alongside
working
towards
their
goals customer
value
-
CORRECT
ANSWER-the
total
benefits
a
customer
gets,
including
price,
quality ,
delivery
time,
etc
customer
satisfaction
-
CORRECT
ANSWER-match
between
a
products
expected
performance
and
a
products
actual
performance
social
responsibility
-
CORRECT
ANSWER-the
obligation
of
a
business
to
contribute
to
society
and
be
accountable
to
society
viral
marketing
-
CORRECT
ANSWER-online
version
of
word
of
mouth
cognitive
dissonance
-
CORRECT
ANSWER-feeling
of
anxiety
that
a
person
gets
after
making
a
purchase
5
stages
of
purchase
decisions
-
CORRECT
ANSWER-1.
Problem
identification
2.
Information
search
3.
Alternatives
evaluation
4.
Purchase
decision
5.
Post-purchase
behaviour
subcultures
-
CORRECT
ANSWER-subgroups
within
a
culture
that
have
unique
values,
ideas,
and
attitudes
national
character
-
CORRECT
ANSWER-the
concept
that
people
that
live
in
the
same
country
have
certain
common
characteristics
consumer
socialization
-
CORRECT
ANSWER-the
process
people
go
through
to
attain
the
attitude,
knowledge,
and
skills
to
be
a
consumer .
consumer
behaviour
-
CORRECT
ANSWER-the
mental
and
physical
behaviour
of
consumers,
including
before
and
after
purchase
word
of
mouth
-
CORRECT
ANSWER-influencing
people
during
conversation
reference
groups
-
CORRECT
ANSWER-looked
up
to
by
individuals
for
personal
standards
behavioural
learning
-
CORRECT
ANSWER-developing
automatic
responses
opinion
leaders
-
CORRECT
ANSWER-people
with
knowledge
in
a
certain
area
that
have
influence
over
people
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