MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (605474) - DUE 25 July 2024
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MNG3702 Assignment 1 Semester 2
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University Of South Africa
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Practising Strategy
MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (605474) - DUE 25 July 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App
Question 1 “The aim of strategic management is to ensure that an organisation achives a competitive advantage and sustain...
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, MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2
2024 (605474) - DUE 25 July 2024 ; 100% TRUSTED Complete,
trusted solutions and explanations. For assistance, Whats-App
Question 1
“The aim of strategic management is to ensure that an
organisation achives a competitive advantage and sustains its
competitive advantage over competitors.” Apply the process
perspective of strategic management process to the Michelin
company, focusing on the ‘History of the Michelin Guide’. In your
answer, you need to explain each stage in the process
perspective of strategic management and apply it to Michelin and
the development of the Michelin Guide as an effort of the
company to sustain its competitive advantage. (21 marks, of
which 7 marks will be awarded to each of the stages correctly
explained and applied to the case)
To address this question comprehensively, let's apply the process
perspective of strategic management to Michelin's development and
sustenance of competitive advantage through the Michelin Guide. The
strategic management process typically involves several stages:
1. Strategic Analysis:
o Purpose: This stage involves understanding the company's
current position, capabilities, and the external environment.
o Application to Michelin: Michelin began as a tire
manufacturer but strategically expanded into publishing the
Michelin Guide in 1900. Initially, it aimed to boost demand
for cars (and thus tires) by promoting travel and tourism. This
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