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The programatic MBA for scientific and technical executives $3.49
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The programatic MBA for scientific and technical executives

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"This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management,...

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Preview 4 out of 132  pages

  • July 18, 2024
  • 132
  • 2016/2017
  • Presentation
  • Unknown
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1

,Table of Contents
Cover image

Title page

Copyright

Dedication

Preface

Foreword

Chapter 1. Marketing

Introduction

Market Segmentation

The Marketing Mix

General References and Websites Related to Marketing

Chapter 2. Economics

Introduction

Markets

Gross Domestic Product

Inflation

Exchange Rates

Innovation and Economics

General References and Websites in Economics

Chapter 3. Corporate Strategy

Introduction

Business Portfolio Model


2

, Five Forces Model

Resource-Based View of the Firm

Delta Model

General References and Websites in Strategy

Chapter 4. Management and Leadership

Introduction

Team Structure

Team Construction

Leadership Dynamics

Motivation

Change Management

General References and Websites on Leadership and Management

Chapter 5. Portfolio Management

Introduction

Common Traits

Considerations in Portfolio Management

Models for Portfolio Management

General References in Portfolio Management

Chapter 6. Finance and Accounting

Introduction

Financial Statements

Ratios

Discounted Cash Flow

General References and Websites in Finance

3

, Chapter 7. Product Development

Introduction

Product Life Cycle

Disruption (Disruptive Innovation)

Adoption and Diffusion

Discontinuities in the Product Life Cycle

Dominant Design

General References and Websites in Product Development

Chapter 8. Operations

Introduction

Total Quality Management

Variability

Continuous Improvement

Supply Chain Coordination: Information Sharing

General References and Websites on Operations

Chapter 9. Business Law

Introduction

Contracts

Torts

Intellectual Property

Employment Law

General References and Websites with Articles on the Law

Web Based Supporting Resources

Educational Videos

4

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