Exam (elaborations)
Marketing 409 Troy Unit 1 (1)
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Marketing 409 Troy Unit 1 (1)
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Marketing 409 Troy Unit 1Scott, a buyer for a medium-sized company, is assessing the value of competing software
products for use in his firm. Which of the following would not be a customer benefit considered
in his determination of this product's value? - ANS-Monetary price
Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an
interactive website where customers can directly book a grooming appointment, obedience
class, or overnight accommodations for their dog or cat. Paws and Claws has several
unexpected services, such as a 600-square foot swimming pool, complete with slide and
dog-friendly graduated steps to help them exit the pool. Customers can also drop their dog or
cat off each morning for pet day care. Paws and Claws has a pick-up and delivery service,
webcams in every kennel so that pet families can view their pets while away, and pet "furniture"
so that the cats and dogs can lie on sofas just like at home. Paws and Claws is also open 24
hours a day, 365 days each year so that customers can pick up their pet at any time.
The cost for an overnight stay at Paws and Claws averages $50, compared to competing
kennels at about $30. The day ca - ANS-Sales; Marketing concept.
The marketing concept is a management philosophy that affects - ANS-all efforts of the
organization
A junior marketing executive at MegaGrain Cereals suggests increasing the package size and
price of its best-selling brand without increasing the amount of cereal inside the box. Her
superior warns that this might be a bad idea because MegaGrain's long-term survival, like most
companies, depends on - ANS-creating and maintaining satisfying exchange relationships.
Which of the following would not be a customer cost considered in determination of product
value? - ANS-Benefits received in the exchange for the products
Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an
interactive website where customers can directly book a grooming appointment, obedience
class, or overnight accommodations for their dog or cat. Paws and Claws has several
unexpected services, such as a 600-square foot swimming pool, complete with slide and
dog-friendly graduated steps to help them exit the pool. Customers can also drop their dog or
cat off each morning for pet day care. Paws and Claws has a pick-up and delivery service,
webcams in every kennel so that pet families can view their pets while away, and pet "furniture"
so that the cats and dogs can lie on sofas just like at home. Paws and Claws is also open 24
hours a day, 365 days each year so that customers can pick up their pet at any time.
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