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MNG3702 Assignment 2 Semester 2 2024
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MNG3702 Assignment 2 Semester 2 2024 QUESTIONS WITH ANSWERS
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MNG3702Assignment 2
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERS
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,MNG3702 Assignment 2 Semester 2 2024
Michelin is a leading French brand and manufacturer of tires and rubber products.The company
was founded in 1888 by two Michelin brothers and grew to one of the largest tyre manufacturers
in the world, with a market share of 14.8% in 2023. Oddly enough, the company also sells
popular travel guides and road maps. They can make or break chefs by the number of Michelin
stars they award to their restaurants. Michelin stars are a rating system used by the red Michelin
Guide to grade restaurants on their quality and excellence. Restaurants can be awarded one, two
or three stars, based on various criteria, such as quality of their ingredients used, the harmony of
flavours in their dishes, the mastery of various techniques, the personality of the chef, and the
consistency of the menu. The Michelin Man (Bibendum) is known word wide. The history of the
Michelin Guide The Michelin Guide is considered by many to be the hallmark of global fine
dining and quality cuisine. It has immense power over chefs, restaurateurs, and foodies world
wide. It may divide opinions across the food service industry, but its influence is undeniable.
French chef Paul Bocuse, a pioneer of nouvelle cuisine (a modern French style of preparing
dishes that avoids rich, heavy foods, rather emphasizing the freshness of the ingriedients used in
prepring the dishes and the presentation thereof), once said, “Michelin is the only guide that
counts.” The birth of the famous little red book is a very interesting story. When the Michelin
tire company was established in 1888 by brothers André and Édouard Michelin, it was a time
when driving was perceived as a novelty to most. There were less than 3 000 cars in France at
the time. However, the brothers were quick to recognize driving and mobility as a lasting trend.
To encourage more road travel, and hence boost tire sales, they decided to create a
comprehensive guidebook for motorists which catalogued hotels, restaurants, mechanics, and gas
, stations. In 1900, the very first edition of the Michelin Guide was published, and 35 000 copies
were given out for free. 3 MNG3702 Assignment 2, semester 2 As the tire company grew, so did
the Michelin Guide. Country-specific editions were published throughout Europe, starting with
Belgium in 1904. A charge was introduced for the first time in 1920 when André Michelin
walked into a garage and saw copies of the guidebook being used to support a workbench.
Realising that “Man only truly respects what he pays for,” the company started charging 7 francs
for the guides. By that time, the restaurant section of the Michelin Guide had become so popular
that the company started to recruit anonymous inspectors to visit and review restaurants. Six
years later in 1926, the Michelin star system was born. There were other notable changes as well,
namely listing restaurants by specific categories, the debut of hotel listings and the abandonment
of paid-for advertisements. The single-star restaurant review system also expanded to the present
a three-star system in 1931: “A very good restaurant in its category.” “Excellent cooking, worth
a detour.” “Exceptional cuisine, worth a special journey.” In 1957, the Michelin Guide began
awarding accolades to restaurants that provided “good meals at moderate prices,” a feature now
called Bib Gourmand. The Bib Gourmand symbol—the image of Bibendum or the Michelin Man
licking his lips—debuted in the Michelin Guide in 1997. What began as a promotional device for
the Michelin brothers’ tire business at the turn of the 20th century has grown into an authority on
global fine dining. Since its first publication in 1900, more than 30 million copies of the
Michelin Guide have been sold across the globe. It presently rates over 40,000 establishments in
over 25 countries across four continents. Performance, strategy, and structure Michelin has a rich
history of a company that started by manufacturing tires for bicycles and horse-drawn carriages.
Then, they introduced pneumatic tires (rubber tires inflated with air) for automobiles in the
1980s. Michelin was reorganised as a holding company in 1951, with interests in tires, other
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