Exam (elaborations)
MNG3702 Assignment 2 Semester 2 2024
- Course
- Institution
MNG3702 Assignment 2 Semester 2 2024 QUESTIONS WITH DETAILED ANSWERS
[Show more]
Seller
Follow
pablitoh11
Reviews received
Content preview
[Company name]MNG3702
Assignment 2
Semester 2 2024
QUESTIONS AND ANSWERS
,MNG3702 Assignment 2 Semester 2 2024
Michelin is a leading French brand and manufacturer of tires and rubber
products.The company was founded in 1888 by two Michelin brothers and
grew to one of the largest tyre manufacturers in the world, with a market share
of 14.8% in 2023. Oddly enough, the company also sells popular travel guides
and road maps. They can make or break chefs by the number of Michelin
stars they award to their restaurants. Michelin stars are a rating system used
by the red Michelin Guide to grade restaurants on their quality and excellence.
Restaurants can be awarded one, two or three stars, based on various
criteria, such as quality of their ingredients used, the harmony of flavours in
their dishes, the mastery of various techniques, the personality of the chef,
and the consistency of the menu. The Michelin Man (Bibendum) is known
word wide. The history of the Michelin Guide The Michelin Guide is
considered by many to be the hallmark of global fine dining and quality
cuisine. It has immense power over chefs, restaurateurs, and foodies world
wide. It may divide opinions across the food service industry, but its influence
is undeniable. French chef Paul Bocuse, a pioneer of nouvelle cuisine (a
modern French style of preparing dishes that avoids rich, heavy foods, rather
emphasizing the freshness of the ingriedients used in prepring the dishes and
the presentation thereof), once said, “Michelin is the only guide that counts.”
The birth of the famous little red book is a very interesting story. When the
Michelin tire company was established in 1888 by brothers André and
Édouard Michelin, it was a time when driving was perceived as a novelty to
most. There were less than 3 000 cars in France at the time. However, the
, brothers were quick to recognize driving and mobility as a lasting trend. To
encourage more road travel, and hence boost tire sales, they decided to
create a comprehensive guidebook for motorists which catalogued hotels,
restaurants, mechanics, and gas stations. In 1900, the very first edition of the
Michelin Guide was published, and 35 000 copies were given out for free. 3
MNG3702 Assignment 2, semester 2 As the tire company grew, so did the
Michelin Guide. Country-specific editions were published throughout Europe,
starting with Belgium in 1904. A charge was introduced for the first time in
1920 when André Michelin walked into a garage and saw copies of the
guidebook being used to support a workbench. Realising that “Man only truly
respects what he pays for,” the company started charging 7 francs for the
guides. By that time, the restaurant section of the Michelin Guide had become
so popular that the company started to recruit anonymous inspectors to visit
and review restaurants. Six years later in 1926, the Michelin star system was
born. There were other notable changes as well, namely listing restaurants by
specific categories, the debut of hotel listings and the abandonment of paid-for
advertisements. The single-star restaurant review system also expanded to
the present a three-star system in 1931: “A very good restaurant in its
category.” “Excellent cooking, worth a detour.” “Exceptional cuisine, worth a
special journey.” In 1957, the Michelin Guide began awarding accolades to
restaurants that provided “good meals at moderate prices,” a feature now
called Bib Gourmand. The Bib Gourmand symbol—the image of Bibendum or
the Michelin Man licking his lips—debuted in the Michelin Guide in 1997. What
began as a promotional device for the Michelin brothers’ tire business at the
turn of the 20th century has grown into an authority on global fine dining.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller pablitoh11. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.81. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52510 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now