COM2601 Assignment 3 PORTFOLIO (COMPLETE) Semester 2 2024 - DUE November 2024
COM2601 Assignment 3 PORTFOLIO (COMPLETE) Semester 2 2024 - DUE November 2024
COM2601 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE November 2024; 100% TRUSTED Complete, trusted solutions and explanations.
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University of South Africa
Integrated Organisational Communication
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,QUESTION 1 COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of
organisational communication regarding the role of
communication. Some commentators view communication as a
tactical activity in the organisation, manifested in such practices as
public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic
role in the organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15) 1.1.2
Explain whether communication has a strategic role or not. (10)
[25] 16
Sure, let's break down the concepts and explanations required for
this question.
1.1.1 Discuss the concept of strategy and its extensions. (15)
The Concept of Strategy:
Definition: Strategy is a comprehensive plan devised by an
organization to achieve long-term objectives and gain a
competitive advantage. It involves setting goals, determining
actions to achieve these goals, and mobilizing resources to execute
the actions.
Key Components:
1. Vision and Mission:
o Vision describes the long-term goal of the organization.
o Mission explains the organization's purpose and
primary objectives.
, 2. Goals and Objectives:
o Goals are broad primary outcomes.
o Objectives are measurable steps to achieve the goals.
3. Environmental Scanning:
o Analyzing internal and external environments to
identify strengths, weaknesses, opportunities, and
threats (SWOT analysis).
4. Strategy Formulation:
o Developing plans to achieve the vision and mission,
including corporate, business, and functional strategies.
5. Strategy Implementation:
o Executing the formulated strategy through projects,
programs, and policies.
6. Evaluation and Control:
o Monitoring performance and making necessary
adjustments to stay on track with strategic goals.
Extensions of Strategy:
1. Corporate Strategy:
o Focuses on overall scope and direction of the
organization and how value will be added to the
different business units.
o Examples include diversification, mergers, and
acquisitions.
2. Business Strategy:
o Concerned with how to compete successfully in
particular markets.
o Examples include cost leadership, differentiation, and
focus strategies.
3. Functional Strategy:
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