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DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
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DPR3702 Assignment 1 Semester 2 2024 QUESTIONS WITH ANSWERS
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[Date]DPR3702 Assignment
1 Semester 2 2024 -
DUE 16 August 2024
QUESTIONS AND ANSWERS
,DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS
AND PRESSURE GROUPS In learning unit 1, you learnt about public relations in
campaign organisations and pressure groups and different tactics used to practise
public relations in this context. According to Fourie and Cant (2017:236), “to plan
and manage PR campaigns effectively, it is necessary for the practitioner to
evaluate the context and industry that PR takes place in, since it can differ from
organisation to organisation”. Using this background and the knowledge you
gained, answer the questions and apply your answers to the practical task below.
QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND
PRESSURE GROUPS
1.1 You have been appointed by the Council for the Advancement of the South
African Constitution (CASAC), whose mandate is to ensure that the Constitution
of South Africa is advanced and not violated by any state institution. Using the
description by Tech and Yeomans (2009), discuss why CASAC is classified as a
campaign organisation. Do not reproduce the definition of a campaign organisation
from the content but use the aspects of the definition to answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the past 5
years to advance their strategic objectives. In your discussion mention the action
and the steps CASAC took to make sure the issue was resolved. (8)
1.3 Identify and discuss four public relations tactics that CASAC can use to
advance their strategic objective as a campaign organisation in South Africa. (12)
QUESTION 1: PUBLIC RELATIONS IN CAMPAIGN ORGANISATION
AND PRESSURE GROUPS
, 1.1 Why CASAC is Classified as a Campaign Organisation
The Council for the Advancement of the South African Constitution (CASAC) is
classified as a campaign organisation because it aligns with the key characteristics
described by Tech and Yeomans (2009). These characteristics include a focus on
advocating for specific causes, mobilising public support, and aiming to influence
public policy and decision-making. CASAC's primary objective is to ensure that
the Constitution of South Africa is upheld and not violated by any state institution.
This mandate involves continuous advocacy, public education, and legal
challenges to protect constitutional democracy. CASAC's activities are targeted at
promoting awareness, shaping public opinion, and holding government institutions
accountable, all of which are hallmarks of a campaign organisation.
1.2 Two Actions Taken by CASAC in the Past 5 Years
Action 1: Challenging the Appointment of Senior Government Officials
• Issue: CASAC has taken legal action to challenge the appointment of senior
government officials who they believe were not appointed in accordance
with constitutional and legal requirements.
• Steps Taken:
o Investigation and Research: CASAC conducted thorough
investigations to gather evidence supporting their claims that the
appointments were unconstitutional.
o Legal Action: They filed court cases to challenge these appointments,
presenting their findings and legal arguments in court.
o Public Engagement: CASAC engaged with the public through media
campaigns, press releases, and public statements to inform and
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