COM3702 Assignment 1 (COMPLETE QUESTIONS & ANSWERS) Semester 2 (848160)_DUE 22 August 2024:
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MEDIA POLICY AND REGULATION 2.1 The nature of media and communication policy...
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COM3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (848160) - DUE 22 August 2024 Course Media Studies: Institutions Theories and Issues Institution University Of South Africa (Unisa) Book Media S...
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Media Studies: Institutions, Theories and Issues
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, COM3702 Assignment 1
Semester 2
MEDIA POLICY AND REGULATION 2.1 The nature of media and communication policy:
[20 marks:500 words]
2.1 The Nature of Media and Communication Policy
Definition and Purpose:
Media and communication policy refers to the set of rules, regulations, and guidelines
developed by governments and regulatory bodies to govern the operation of media and
communication industries. These policies are designed to ensure that media systems operate in
a manner that serves the public interest, promotes diversity and pluralism, and upholds
standards of fairness and accuracy.
The primary purposes of media and communication policy include:
1. Regulating Content: Ensuring that the content disseminated through media platforms
adheres to standards of decency, accuracy, and fairness.
2. Promoting Diversity: Encouraging a plurality of voices and perspectives in the media to
reflect the diversity of society.
3. Protecting Consumers: Safeguarding the public from harmful or misleading content
and ensuring their privacy and data protection.
4. Supporting Innovation: Creating an environment that fosters technological innovation
and supports the growth of the media industry.
5. Ensuring Access: Guaranteeing that all citizens have access to diverse media content
and communication services, regardless of their socio-economic status.
Key Components:
1. Content Regulation:
○ Broadcasting Standards: Policies governing what can be broadcast on
television and radio, including rules on advertising, children’s programming, and
political content.
○ Decency and Obscenity Laws: Regulations that prevent the dissemination of
obscene or indecent material to protect public morality.
2. Ownership and Control:
○ Media Ownership Laws: Policies that prevent excessive concentration of media
ownership to ensure a diversity of viewpoints.
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