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DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
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QUESTIONS AND ANSWERS DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
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[Date]DPR3702 Assignment 1
Semester 2 2024 - DUE
16 August 2024
QUESTIONS WITH COMPLETE ANSWERS
,DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS
AND PRESSURE GROUPS In learning unit 1, you learnt about public relations in
campaign organisations and pressure groups and different tactics used to practise
public relations in this context. According to Fourie and Cant (2017:236), “to plan
and manage PR campaigns effectively, it is necessary for the practitioner to
evaluate the context and industry that PR takes place in, since it can differ from
organisation to organisation”. Using this background and the knowledge you
gained, answer the questions and apply your answers to the practical task below.
QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND
PRESSURE GROUPS
1.1 You have been appointed by the Council for the Advancement of the South
African Constitution (CASAC), whose mandate is to ensure that the Constitution
of South Africa is advanced and not violated by any state institution. Using the
description by Tech and Yeomans (2009), discuss why CASAC is classified as a
campaign organisation. Do not reproduce the definition of a campaign organisation
from the content but use the aspects of the definition to answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the past 5
years to advance their strategic objectives. In your discussion mention the action
and the steps CASAC took to make sure the issue was resolved. (8)
1.3 Identify and discuss four public relations tactics that CASAC can use to
advance their strategic objective as a campaign organisation in South Africa. (12)
QUESTION 1: PUBLIC RELATIONS IN CAMPAIGN ORGANISATIONS
AND PRESSURE GROUPS
, 1.1 CASAC as a Campaign Organisation
The Council for the Advancement of the South African Constitution (CASAC) is
classified as a campaign organisation due to its primary function of promoting and
protecting the Constitution of South Africa. Campaign organisations are typically
characterised by their focus on advocacy, public mobilisation, and policy influence
to achieve specific social, political, or legal objectives. CASAC fits this
classification for several reasons:
1. Advocacy for Policy Change: CASAC actively engages in advocating for
legal and policy reforms that align with constitutional principles, ensuring
that the rule of law is upheld.
2. Public Mobilisation: CASAC mobilises public opinion and encourages
citizen participation in democratic processes. This involves educating the
public about constitutional rights and promoting civic engagement.
3. Monitoring and Accountability: CASAC monitors government actions and
holds state institutions accountable for any violations of the Constitution.
This watchdog role is crucial in maintaining the integrity of the legal system.
4. Strategic Litigation: CASAC often uses litigation as a tool to challenge
unconstitutional actions and policies, aiming to set legal precedents that
reinforce constitutional values.
By focusing on these aspects, CASAC demonstrates the core characteristics of a
campaign organisation, dedicated to advancing a specific cause through strategic
actions and public engagement.
1.2 Actions Taken by CASAC in the Past 5 Years
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