Samenvatting Digital organisation VOLLEDIG (18/20)
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Course
Digital organisation
Institution
Universiteit Antwerpen (UA)
Dit document bevat een samenvatting van de theorie van het vak Digital organisation. Het is een samenvatting van de powerpoints en zelf genomen notities uit de les.
DIGITAL ORGANISATION
=> implements information systems to realize its strategic objectives in order to
achieve a competitive advantage & create stakeholder value in a rapidly changing
environment
Information technologies
• Enterprise Applications (ERP, CRM, SCM)
• E-commerce and M-commerce
o M = mobile
• Knowledge Management Systems (KMS)
• Emerging digital solutions (Artificial Intelligence, Cloud, Augmented and
Virtual Reality)
• Business Intelligence and Analytics
• Cybersecurity
Get rid of Excel, and invest in software
Technology is only one piece of the puzzle
• Digitizing organizations is an architectural exercise with following building
blocks:
o Technology
o Organization
o Management
• Implementing information systems and technology alone does not deliver a
competitive advantage
STRATEGIES for a competitive advantage
Use technology for different purposes
• Lowest cost
o Invest in technology = reduce cost = lowest selling price
o Bv: Ryanair, Colruyt, Ikea
• Differentiated product
o Different than all other products
o Technology = to differentiate
o Bv: Tesla
• Market niche
o These people pay more
o Social media/influencers
o Bv: wasstrips
• Customer & supplier intimacy
o Never leave your company
o Bv Netflix: keep subscription for life (‘aanbevolen’) => technologie:
data collection & AI to suggest movies
,Role of information systems
2 CHOICES
• Supporting the current course
o Support their strategy (ryanair)
• Driver for fundamental change of the current course or the current business
model
o Started as DVD rent (than streaming, Netflix)
• Source of new companies & industries
New industries and business models
• Banks & bank clerks?
• Translators?
• Cashiers & stores?
• Truck drivers & driving schools?
• Owning a car?
• Professors?
Wat is je toekomst als de technologie verandert?
Example Kodak
Kodak missed the digital transformation after actually starting it
Niet mee aanpassen aan de digitale camera (& rest vd mark twel, daardoor failliet)
On the lookout for
• Technological innovation
• Competitors
• Customers
• Society
• Government
Triple P
Invest in everything => needs to be in balance
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