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COM3708 Assignment 1 (PORTFOLIO QUALITY ANSWERS) Semester 2 2024 $2.75
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COM3708 Assignment 1 (PORTFOLIO QUALITY ANSWERS) Semester 2 2024
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  • Course
  • Advertising and Public Relations (COM3708)
  • Institution
  • University Of South Africa (Unisa)
  • Book
  • Advertising and Public Relations

This document contains workings, explanations and solutions to the COM3708 Assignment 1 (QUALITY ANSWERS) Semester 2 2024. For assistance whats-app us on 0.6.8..8.1.2..0.9.3.4...

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  • July 21, 2024
  • 25
  • 2023/2024
  • Exam (elaborations)
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  • com3708

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COM3708
Assignment 1 Semester 2 2024
Unique #:
Due Date: 6 September 2024



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, TABLE OF CONTENTS PAGE




1 PHASE 1: ASSESS 1
1.1 Identify the communicator 1
1.1.1 Identify an organisation 1
1.1.2 Letter addressed to the organisation 1
1.1.3 Report 1
1.2 Identify the target audience 1
1.2.1 Problem statement for the research 1
1.2.2 Sub-problems 1
1.2.3 Research questions 1
1.2.4 Unit of analysis 1
1.2.5 Population(s) 2
1.2.6 Sampling procedures 2
1.2.7 Methodology and measuring instrument 2
1.2.8 Results 2
1.2.9 Audience segmentation 4
1.2.10 Self-reflection 4
1.3 Analysis and identification of campaign aims 4
1.3.1 Historical review and forecast 4
1.3.2 Social, political and economic environment 4
1.3.3 Competitors 5
1.3.4 Organisational culture 5
1.3.5 Three issues based on research results and situational analysis 5
1.3.6 Three general aims for campaign 6
2 PHASE: 2 CREATE 6
2.1 Communication problem or opportunity 6
2.1.1 Main communication problem or opportunity 6
2.1.2 Why conduct a campaign? 6
2.1.3 Aims of the campaign 6
2.1.4 Three audience characteristics 6
2.1.5 Definition of needs of audience 6
2.1.6 SWOT analysis 7
2.2 Determine campaign topic 7
2.3 Strategic communication objectives 7
2.4 Communication message 8
2.4.1 The ‘big idea’ 8
2.4.2 Message approach 8
2.4.3 Different message presentations 8
2.4.4 Communication mix 9

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