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COM3708 Assignment 1 (PORTFOLIO DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED $2.80
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  3. University Of South Africa (Unisa)
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  5. Advertising and Public Relations (COM3708)

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COM3708 Assignment 1 (PORTFOLIO DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED
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  • Course
  • Advertising and Public Relations (COM3708)
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  • University Of South Africa (Unisa)
  • Book
  • Advertising and Public Relations

COM3708 Assignment 1 (PORTFOLIO DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references .... PHASE 1: ASSESS Outcome of phase 1 A document should be produced that exhaustively details particulars of ...

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  • July 21, 2024
  • 36
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

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  • com3708

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  • Advertising and Public Relations (COM3708)
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COM3708
Assignment 1 Semester 2 2024
Unique #:
Due Date: 6 September 2024



Detailed solutions, explanations, workings
and references.

+27 81 278 3372

, Table of Contents Page

INTRODUCTION................................................................................................................................1
1 PHASE 1: ASSESS....................................................................................................................2
1.1 Identifying the Communicator.......................................................................................2
1.1.1 The approached organisation with the proposal to plan a communication
campaign....................................................................................................................................2
1.1.2 A letter to the organisation.....................................................................................2
Report Writing...............................................................................................................................3
1.1.3 My experience in approaching the organisation...............................................3
1.1.4 How the organisation responded to my request...............................................3
1.1.5 How I established a working relationship with the organisation..................3
1.1.6 Who the communicator for the campaign would be........................................3
1.2 The target audience..........................................................................................................4
1.2.1 A brief problem statement for the research........................................................4
1.2.2 Sub-problems.............................................................................................................5
1.2.3 Research question for each sub-problem...........................................................5
1.2.4 The unit of analysis..................................................................................................6
1.2.5 The population...........................................................................................................6
1.2.6 The sampling procedure.........................................................................................6
1.2.7 Methodology and measuring instrument............................................................6
1.2.8 Results.........................................................................................................................7
1.2.9 Audience segmentation...........................................................................................8
1.2.10 What I learned from the research exercise.........................................................8
1.3 Analysing the situation and identifying campaign aims.........................................9
1.3.1 Historical review and forecast...............................................................................9
1.3.2 Social, political, and economic environment.....................................................9
1.3.3 Competitors..............................................................................................................10
1.3.4 The organisation and its culture.........................................................................11
1.3.5 Three communication issues based on the research results and situation
analysis that are relevant to the campaign.......................................................................11
1.3.6 Three broad general aims for the campaign....................................................11
PHASE 2: CREATE.........................................................................................................................12
2.1 Stipulating the communication problem or opportunity.......................................12

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