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HubSpot SEO Exam 2 Questions and Answers
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HubSpot SEO Exam 2 Questions andAnswers
HubSpot SEO certification- key takeaways from: SEO basics - Answer -68% of online
experiences start with a search, using a search engine.
A healthy SEO strategy balances building relevancy with building authority.
The three stages of ranking are: discovery, relevance and authority.
In the context of SEO, E-A-T stands for expertise, authoritativeness, and
trustworthiness, all of which are traits that Google uses to rank your website. Key
Performance Indicators (KPIs) for SEO include: organic traffic, keyword ranking,
conversion rate, bounce rate, page load time, and backlinks established.
A backlink profile is a list of all the sites that are currently linking back to your site, and
which pages they are linking to.
HubSpot SEO certification-key takeaways from: On Page and Technical SEO - Answer
-Heading tags provide hierarchical structure to a web page. Title tags specify the title of
a web page in search results, and should be under 60 characters if possible.
Words like "click here" or "learn more" are not effective link descriptions, and neither is
the page's URL.
The most important aspect of creating SEO content is to focus on creating user-friendly,
relevant, and authoritative content.
A sitemap is an XML file that is on your web server (host) that lists all of the URLs on
your website. It is used by search engines to index your website, and is submitted
through Google Search Console.
You need a meta description because it increases clickthrough rates and visits from
organic search, provides users with the right information when it is needed, and
increases visits from social. The meta description should be 155-160 characters, and
should include one or two keywords.
Your website should be securely served using a valid SSL certificate.
HubSpot SEO certification- key takeaways from: Keyword Research for SEO - Answer -
Keyword research tells you what people are searching for, how many people are
searching for it, how difficult it will be to rank for a search query, and what format people
want to receive information in.
Head terms (also referred to as fat head) are usually single-word keywords with a lot of
search volume and competition.
Body keywords (also referred to as chunky middle) are 2-3 word phrases with pretty
good search volume, slightly more than head terms, with slightly less competition.
,Long tail keywords make up the majority of searches online. "Long tail" refers to the
graph showing the demand curve, rather than the number of words in the search query.
The topic cluster model is a way of organizing a site's content pages using a clean,
deliberate site architecture. It is done by creating pages that target clusters of specific
and relevant content topics, all linked from a centralized hub that is referred to as a pillar
page. The pillar page should also provide a comprehensive overview of the topic, and
the topic should be relevant to the targeted keywords of your site.
HubSpot SEO certification- key takeaways from: Link Building for SEO: Scaling Your
Backlink Strategy - Answer -Backlinks are extremely important for SEO, as they tell the
search engines that your site is authoritative (because other sites link to it because the
content is relevant). That's why link building is so important for improving the SERPs of
your pages.
Link building relies upon building meaningful relationships with people that will lead to
more links down the road. One link building tactic that is mentioned in this lesson is the
use of press requests. Press requests come from journalists that are writing stories, and
they are looking for experts on specific topics. They use quotes from the experts in their
articles, and typically will link to the expert's website. The thought leaders in your
business can provide quotes that can be used, which result in backlinks to your site
from high-quality media sites.
Google cares how interesting other people think your content is, and measures that
quality primarily through backlinks.
Backlinks indicate to Google that your site is a high-quality resource that others
consider valuable and relevant.
People are more likely to organically link to informational content, and far less likely to
link to product pages.
To get on page one of the SERPs, you need as many backlinks as the currently ranked
pages that are there. You can check your own and competing sites using tools such as
Moz's Link Explorer.
Unique and different content is not necessarily a good thing when it comes to SEO —
emulate what the top ranking sites are doing when it comes to content.
Build long-term relationships with bloggers, partners, business owners, influencers, and
journalists as part of your backlink strategy.
HubSpot SEO certification-key takeaways from: Optimizing Your Website for Rich
Results - Answer -Google uses structured data (a markup language that is in a
standardized format for providing details about a page and classifying the content) to
better understand the contents of a web page, as well as to create rich results.
Rich results are visually enhanced search results that include additional details about
the site, along with the normal title, URL, and meta description.
You cannot optimize your web pages for all types of rich results, however you can
optimize them for several types of rich results.
SERPs can include organic results, rich results, featured snippets, knowledge graphs,
and paid ads.
, Local brick-and-mortar businesses should create a Google My Business page to
improve local SEO. Many people use voice search on mobile devices to search for
"businesses near me."
Featured snippets provide people with instant answers to specific questions. Google
creates a featured snippet that is displayed as a summary of an answer to a person's
question, and it's displayed on top of the organic search results. The answer comes
from a web page, and also includes the page's title and URL.
Web pages can be crafted that answer specific questions that relate to the subject
matter of the page, such as "what is the average temperature in Honolulu, Hawaii?" The
answer should be concise, and cleanly formatted. It should also be at the top of the
page, and less than 50 words.
HubSpot SEO certification- key takeaways from: SEO Reporting - Answer -It's not
enough to work on SEO without setting measurable goals and KPIs and analyzing the
results regularly.
Since SEO is an iterative process, the details gained from measuring your results can
be opportunities for additional SEO practices. A highly ranking keyword could be driving
traffic to your site, but you don't have much content relating to that keyword. Time to
create more content around the keyword.
Do not change too many things on your site at once; over-optimization can be
detrimental and can affect your rank on the SERPs.
Google Search Console, Google Analytics, and Moz's Link Explorer are free to use, and
can be extremely useful for monitoring your progress.
Search traffic is measured in click throughs, pageviews, sessions, and unique views,
and different SEO tools may contradict one another and use different terms.
Search Marketing - Answer -Search Marketing: the process of gaining traffic and
visibility from search engines through both paid and unpaid efforts.
Search Marketing encompasses:
Search engine marketing (SEM): refers to all aspects of search queries, including
organic and paid listing although most definitions say organic only
SEO (Search Engine Optimization): Measures and methods of optimizing online content
so that it is indexed, and so that the search engines can work out how relevant the
content is to any particular search query so search engines can find it more easily
Process of getting traffic from the "free", "organic", "editorial", or "natural" search results
on search engines
SEO is earning traffic through unpaid or free listings
SERPs (Search Engine Result Pages): search engine's search results that is used to
refer to organic results but paid ads do show up on the page
What are SEO practices? - Answer -The methods vary from technical practices you can
achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO')
to all the promotional 'off-page' approaches you can use to raise your site's visibility (like
link building and social media marketing)
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