COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024 full solution
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024
COM2604 Assignment 1 Unlock your path to success with the meticulously crafted solution for COM2604 Assignment 1 . This comprehensive guide not only provides accurate answers to the questions but also...
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University of South Africa
Media Studies: Mass Communication and Media Theory
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, QUESTION 1 STUDY UNIT 3 Approaches to the study of mass
communication When we attempt to describe, interpret, evaluate
and predict a phenomenon, in this case mass communication,
understanding said phenomenon is key. Various factors influence
this. 1.1 In a short paragraph, present a well-formulated definition
of mass communication using your own examples to substantiate
your answer. (5) 1.2 Further to the above, there are various
perspectives on mass communication. Briefly mention each of
these and their specific emphasis. (5) 1.3 The theoretical approach
you use also holds certain implications for your understanding of
mass communication. Briefly discuss the main characteristics of
the two approaches listed below: 1.3.1 The technological
determinism approach. (5) 1.3.2 The poststructionalist/postmodern
approach. (5) [TOTAL 20]
1.1 Definition of Mass Communication
Mass communication refers to the process by which information,
ideas, and messages are disseminated to a large and diverse
audience through various media channels, including television,
radio, newspapers, and digital platforms. For instance, when a
major news network broadcasts a live report on a significant
event, such as a presidential election, it reaches millions of
viewers simultaneously, shaping public perception and discourse.
Similarly, a viral social media post about a trending topic can
spread rapidly across the globe, influencing opinions and
behaviors. This widespread reach and impact define the essence of
mass communication, emphasizing its role in shaping societal
norms and informing public opinion.
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