Pearson Edexcel GCE AS Level In Business (8BS0/01)

Pearson Edexcel GCE AS Level In Business
(8BS0/01)


1 (a) What is meant by market growth?
An increase in demand/sales for a particular product/service
(b) What is meant by on-the-job training?
Learning skills whilst at work doing the job
(c) Explain how PureGym has gained a competitive advantage in the fitness
market.
Competitive advantage is the situation where a business has an advantage over its
competitors by using a USP.


PureGym is open 24/7 and has over 250 gyms


This might better suit the needs of the customers so that they choose PureGym over
other gyms.
(d) Explain how the growth of the fitness market from 2015 to 2016 could have
affected PureGym.
More people may be interested in joining a gym


PureGym has added 60 gyms in the last 12 months and one in seven people in the UK
is a gym member.


PureGym may have more potential customers to target therefore increasing sales
revenue and they may lose market share due to facing more competition.
(e) Assess two likely benefits for PureGym of its managers using a paternalistic
leadership style.