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COM2602 Assignment 1 2024Unlock your path to success with the meticulously crafted solution for COM2602 Assignment 1 2024. This comprehensive guide not only provides accurate answers to the questions but also presents well-structured explanations that sh
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  • Integrated Organisational Communication
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  • University Of South Africa
  • Book
  • Integrated Organisational Communication

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  • July 23, 2024
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  • 2023/2024
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COM2602
Assignment 1





2024



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, Book
 Integrated Organisational Communication

COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE
August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.



QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1 There is a
debate between communicators in the field of organisational communication
regarding the role of communication. Some commentators view
communication as a tactical activity in the organisation, manifested in such
practices as public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic role in the
organisation. Taking this scenario into consideration: 1.1.1 Discuss the
concept of strategy and its extensions. (15) 1.1.2 Explain whether
communication has a strategic role or not. (10) [25] 16 QUESTION 2 THE
RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION 2.1
According to Angelopulo and Barker (2013: 41) communication integration
“has its origins in marketing communication and has expanded to include a full
range of organisational communication fields”. In an effort to ensure maximum
communication impact and message consistency, organisations across all
sectors of the economy, are beginning to embrace communication integration.
You are the head of marketing and communication at a multi-campus college
for further education and training. The college’s communication campaigns
have been characterised by message inconsistencies and lack of synergy.
This is because the college has managed its communication efforts in an
uncoordinated way, leaving it to individual managers to decide on how to
communicate. To make matters worse, the top management of the college
does not understand the concept “communication integration”, with special
reference to its definition, historical development and alignment of messages
from various sources. As the head of marketing and communication at the
college, you should do the following: 2.1.1 Define communication integration.
(5) 2.1.2 Trace the historical development of communication integration. (15)
2.1.3 Discuss the alignment of messages from all sources. (10) [30]
QUESTION 3 COMMUNICATION INTEGRATION PROCESSES Continuing
from the scenario in Question 2: 3.1 As the head of marketing and
communication, you have noticed that the college’s communication
campaigns have been characterised by message inconsistencies and a lack
of synergy, and also that the communication efforts of the college have been
managed in an uncoordinated way. To help the communication managers

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