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COM2603 Assignment 1 Semester 2 2024
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COM2603 Assignment 1 Semester 2 2024 QUESTIONS WITH ANSWERS
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COM2603Assignment 1
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERS
[School]
[Course title]
,COM2603 Assignment 1 Semester 2 2024
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in facilitating human
communication. (10)
QUESTION 2
Discuss the view of communication as symbolic and provide two examples of symbolic
communication from your own culture. (5)
QUESTION 3
Provide an explanation of Individualism and Collectivism and give relevant examples. (5)
QUESTION 4
Read the following scenario and answer the questions that follow. On a bursting Johannesburg
Street, a group of friends from various countries gather around a vibrant graffiti wall adorned
with references to international music, films, and TV shows. They engage in animated
conversations, blending languages and dialects, as they exchange recommendations, critique
artistic choices, and enthusiastically celebrate the universality of their shared cultural
experiences.
4.1 What is popular culture? (5)
, 4.2 Define cultural imperialism and give one example thereof. (5) Sub-total: [30] 22
### SECTION 1: INTERCULTURAL COMMUNICATION
#### QUESTION 1: Explain the concept of ‘global village’ and discuss the role of technology in
facilitating human communication. (10)
**Global Village Concept:**
- The term "global village" was coined by Marshall McLuhan, suggesting that the world is
becoming more interconnected and culturally unified due to advancements in communication
technology.
- It implies that geographical and cultural boundaries are diminishing, creating a "village-like"
atmosphere where information, ideas, and cultures are easily shared and accessed globally.
**Role of Technology:**
- **Internet and Social Media:** Platforms like Facebook, Twitter, and Instagram allow people
to connect and communicate instantly, sharing cultural experiences and knowledge.
- **Telecommunication:** Smartphones, video conferencing, and messaging apps facilitate real-
time communication across the globe, enabling personal and professional interactions without
physical presence.
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