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COM2602 Assignment 1 Semester 2 2024
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COM2602Assignment 1
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERS
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,COM2602 Assignment 1 Semester 2 2024
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of organisational
communication regarding the role of communication. Some commentators
view communication as a tactical activity in the organisation, manifested in
such practices as public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic role in
the organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15)
1.1.2 Explain whether communication has a strategic role or not. (10) [25]
16
1.1.1 Discuss the Concept of Strategy and Its Extensions (15)
Concept of Strategy:
1. Definition of Strategy: Strategy refers to a plan of action designed
to achieve long-term or overall goals. It is the framework within which
decisions are made that determine the nature and direction of an
organization.
2. Strategic Management: Strategic management involves the
formulation and implementation of the major goals and initiatives
taken by an organization’s top management on behalf of owners,
based on consideration of resources and an assessment of the
, internal and external environments in which the organization
competes.
3. Components of Strategy:
o Vision and Mission: The foundation of strategic planning,
defining the organization’s purpose and primary objectives.
o Goals and Objectives: Specific outcomes the organization
aims to achieve within a defined timeframe.
o SWOT Analysis: A strategic planning tool used to identify
strengths, weaknesses, opportunities, and threats.
o Strategic Formulation: Developing the strategy, including
identifying competitive advantages, market positioning, and
resource allocation.
o Implementation: The process of executing the strategic plan,
involving resource mobilization and coordination of activities.
o Evaluation and Control: Monitoring and assessing the
strategy’s performance and making necessary adjustments.
4. Extensions of Strategy:
o Corporate Strategy: Focuses on the overall scope and
direction of the organization, including decisions about which
industries to compete in and how to manage various business
units.
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