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COM2603 Assignment 1 Semester 2 2024
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COM2603Assignment 1
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERS
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,COM2603 Assignment 1 Semester 2 2024
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in
facilitating human communication. (10)
QUESTION 2
Discuss the view of communication as symbolic and provide two examples
of symbolic communication from your own culture. (5)
QUESTION 3
Provide an explanation of Individualism and Collectivism and give relevant
examples. (5)
QUESTION 4
Read the following scenario and answer the questions that follow. On a
bursting Johannesburg Street, a group of friends from various countries
gather around a vibrant graffiti wall adorned with references to international
music, films, and TV shows. They engage in animated conversations,
blending languages and dialects, as they exchange recommendations,
critique artistic choices, and enthusiastically celebrate the universality of
their shared cultural experiences.
4.1 What is popular culture? (5)
, 4.2 Define cultural imperialism and give one example thereof. (5) Sub-total:
[30] 22
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of
technology in facilitating human communication. (10)
Global Village: The term "global village" was coined by Marshall McLuhan
in the 1960s. It describes how the world has become interconnected
through modern communication technologies, making physical distance
less relevant. In a global village, the world functions like a small community
where information, ideas, and cultures are shared and exchanged quickly
and easily across great distances.
Role of Technology in Facilitating Human Communication:
1. Internet and Social Media:
o The internet and social media platforms (e.g., Facebook,
Twitter, Instagram) allow people to connect instantly with others
worldwide. They enable the exchange of messages, images,
videos, and live updates in real time.
2. Mobile Phones and Messaging Apps:
o Mobile phones and apps like WhatsApp, WeChat, and
Telegram provide instant communication through text, voice,
and video calls, breaking down geographical barriers.
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