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MNG2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 28 August 2024
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MNG2602 Assignment 1(COMPLETE ANSWERS)
Semester 2 2024 - DUE 28 August
2024
100% GUARANTEED
,MNG2602 Assignment 1 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 28 August 2024
Question 1 Consider the “human capital” highlights for
2023 presented on page 6 of the IAR. Which two sources
of diversity are evident in this section? (2 marks)
Question 2 Consider the Dis-Chem brand in the group
profile on page 8 of the IAR. Identify and explain
(theoretically) the corporate-level strategy that the Dis-
Chem group is following with this brand. (2 marks)
MNG2602/102/2/2024 5
To assist with your questions, I'll provide general guidance based on common themes found in
integrated annual reports and strategic management concepts. You'll need to cross-check this
with the specific content on pages 6 and 8 of the IAR for Dis-Chem.
Question 1
Sources of Diversity in Human Capital
Typically, "human capital" highlights in an annual report might cover various diversity aspects.
Common sources of diversity include:
1. Gender Diversity: Representation of different genders within the workforce and
leadership positions.
2. Ethnic/Racial Diversity: Representation of various ethnic or racial groups within the
organization.
To answer this question, you should look for specific mentions or statistics on these types of
diversity on page 6 of the IAR.
Question 2
Corporate-Level Strategy for Dis-Chem
Corporate-level strategies often include:
1. Diversification: Expanding into new markets or products, either related or unrelated to
the core business.
2. Vertical Integration: Controlling additional stages of the supply chain, either by moving
upstream (towards raw materials) or downstream (towards the end consumer).
3. Horizontal Integration: Acquiring or merging with competitors to increase market
share.
, 4. Strategic Alliances: Forming partnerships with other companies to leverage shared
resources and capabilities.
For Dis-Chem, you need to identify which of these strategies they are following with their brand.
Check the group profile on page 8 of the IAR for specific information about Dis-Chem's
activities and initiatives that align with these strategies.
Example Answer (Hypothetical Based on Common Themes)
Diversification: If the IAR mentions Dis-Chem expanding into new product lines or
geographical markets, this indicates a diversification strategy.
Vertical Integration: If Dis-Chem is acquiring suppliers or distributors to control more
of the supply chain, this is vertical integration.
Please review the specific sections in your IAR to verify and elaborate on these points.
Question 3 Dis-Chem started out as a pharmaceutical
company in 1978. Refer to the timeline on page 9 of the
IAR. Identify and explain (theoretically) the business-level
strategy that Dis-Chem followed in the following years:
3.1 1989 (2 marks) 3.2 2014 (2 marks)
To answer these questions accurately, you would need to refer to the specific details provided on
page 9 of the IAR. However, I can provide a theoretical framework for analyzing business-level
strategies, which you can apply to the information from the IAR.
Question 3
Business-Level Strategy Analysis
Business-level strategies are approaches a firm takes to compete in its chosen markets. Common
business-level strategies include:
1. Cost Leadership: Striving to be the lowest-cost producer in the industry.
2. Differentiation: Offering unique products or services that command a premium price.
3. Focus: Targeting a specific market niche, either through cost focus or differentiation
focus.
Example Analysis for 1989 and 2014
3.1 Business-Level Strategy in 1989
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