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Exam (elaborations)

COM2603 Assignment 1 Semester 2 2024

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COM2603 Assignment 1 Semester 2 2024 QUESTIONS WITH COMPLETE ANSWERS

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  • July 23, 2024
  • 20
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
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COM2603
Assignment 1
Semester 2 2024




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,COM2603 Assignment 1 Semester 2 2024




SECTION 1

INTERCULTURAL COMMUNICATION

QUESTION 1

Explain the concept of ‘global village’ and discuss the role of technology in facilitating

human communication. (10)

QUESTION 2

Discuss the view of communication as symbolic and provide two examples of symbolic

communication from your own culture. (5)

QUESTION 3

Provide an explanation of Individualism and Collectivism and give relevant examples.

(5)

QUESTION 4

Read the following scenario and answer the questions that follow. On a bursting

Johannesburg Street, a group of friends from various countries gather around a vibrant

graffiti wall adorned with references to international music, films, and TV shows. They

engage in animated conversations, blending languages and dialects, as they exchange

recommendations, critique artistic choices, and enthusiastically celebrate the

universality of their shared cultural experiences.

, 4.1 What is popular culture? (5)

4.2 Define cultural imperialism and give one example thereof. (5) Sub-total: [30] 22

SECTION 1

INTERCULTURAL COMMUNICATION

QUESTION 1

Explain the concept of ‘global village’ and discuss the role of technology in facilitating

human communication. (10)

The concept of the 'global village' was popularized by Marshall McLuhan in the 1960s. It

describes the phenomenon where the world is increasingly interconnected through the

advancements in communication technologies, making it possible for people to interact

and share information across great distances almost instantaneously. This metaphor

suggests that the world is shrinking in terms of social and cultural distances due to

technological advancements.

Technology has played a crucial role in creating the global village by facilitating human

communication in several ways:

1. Internet and Social Media: These platforms have connected people globally,

allowing instant communication and sharing of information regardless of

geographical location.

2. Telecommunication: Mobile phones and video conferencing tools like Zoom

and Skype enable real-time communication, breaking down physical barriers.

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