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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 LATEST VERSIONS (VERSION A AND B) NEWEST 2024 ACTUAL EXAM $22.99
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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 LATEST VERSIONS (VERSION A AND B) NEWEST 2024 ACTUAL EXAM

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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 LATEST VERSIONS (VERSION A AND B) NEWEST 2024 ACTUAL EXAM

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  • July 24, 2024
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  • 2023/2024
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  • Questions & answers

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WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT

Terms in this set (433)

Which two key elements Human Interaction & Structure
does an effective
organization include?

Why does a line It establishes a direct flow of authority
organization structure
function most effectively in
a crisis situation?

A company might divide Departmentalization
itself into smaller groups
that best match the types of
customers it serves. What is
this an example of?

Which primary driver does Achievement of company goals
management use for an
organization's structure?

Which step in the Departmentalization
organizing process results
in management grouping
work activities into units
within the organization?

,A high-tech startup product
company is launching a
marketing campaign for its
new social media portal by
highlighting how the portal
exceeds the connectivity
and collaboration
capabilities of all other
social media sites.


Which type of competitive
advantage is this company
leveraging?

Which marketing strategy is Everyday Low Pricing
devoted to maintaining
continuous bottom line
prices rather than relying on
short-term price-cutting
tactics such as cents-off
coupons, rebates, and
special sales?

When would a pull When demand for the product is driven by the end user
promotional strategy
enhance a competitive
advantage to market a
product better than a push
strategy?

Which marketing tool is Affinity Programs
often used to build
effective relationship
marketing campaigns?

, Which element of the Personal Selling
promotional mix has the
advantage of messaging
that can be tailored for
each customer but the
disadvantage of a high cost
per contact?

What three factors should Target Market, Sales Revenue Goals and Plan
be addressed in a Implementation Timeline
successful marketing plan?

Which three characteristics Race & Ethnicity, Income and Household Size
are measured in
demographic
segmentation?

A group or committee often makes decisions
In which three ways does
Purchasers often invite selected providers to bid on a
business-buying behavior
purchase
differ from consumer-
Buyers face organizational influences that affect their
buying behavior?
own preferences

Which three factors suggest Priced high
a product should be Purchased infrequently
marketed as a specialty Available from a small number of retail outlets
product?

With which two types of Accessories to primary products
products does a marketing Consumable supplies
strategy rely on advertising
more than personal selling?

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