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COM2603 Assignment 1 Semester 2 2024
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COM2603 Assignment 1 Semester 2 2024 QUESTIONS WITH DETAILED ANSWERS
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COM2603Assignment 1
Semester 2 2024
QUESTIONS WITH ANSWERS
[School]
[Course title]
,COM2603 Assignment 1 Semester 2 2024
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in facilitating
human communication. (10)
QUESTION 2
Discuss the view of communication as symbolic and provide two examples of symbolic
communication from your own culture. (5)
QUESTION 3
Provide an explanation of Individualism and Collectivism and give relevant examples.
(5)
QUESTION 4
Read the following scenario and answer the questions that follow. On a bursting
Johannesburg Street, a group of friends from various countries gather around a vibrant
graffiti wall adorned with references to international music, films, and TV shows. They
engage in animated conversations, blending languages and dialects, as they exchange
recommendations, critique artistic choices, and enthusiastically celebrate the
universality of their shared cultural experiences.
, 4.1 What is popular culture? (5)
4.2 Define cultural imperialism and give one example thereof. (5) Sub-total: [30] 22
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in
facilitating human communication. (10)
The concept of the 'global village' was popularized by Marshall McLuhan in the 1960s,
referring to the world being interconnected and unified through the instantaneous
movement of information, much like a village where everyone knows everyone else. In a
global village, geographical distances become less significant as people are brought
closer through communication technologies.
Technology plays a pivotal role in facilitating human communication by breaking down
barriers and enabling real-time interactions across the globe. Key technological
advancements include:
1. Internet and Social Media: Platforms like Facebook, Twitter, and Instagram
allow people to connect, share information, and maintain relationships regardless
of physical distance.
2. Instant Messaging and Video Conferencing: Services like WhatsApp, Skype,
and Zoom provide immediate communication, making it easy for people to have
conversations and meetings from different parts of the world.
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