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COM2603 Assignment 1 Semester 2 2024
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QUESTIONS AND ANSWERS COM2603 Assignment 1 Semester 2 2024
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[Company name]COM2603
Assignment 1
Semester 2 2024
QUESTIONS AND ANSWERS
,COM2603 Assignment 1 Semester 2 2024
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in
facilitating human communication. (10)
QUESTION 2
Discuss the view of communication as symbolic and provide two examples of
symbolic communication from your own culture. (5)
QUESTION 3
Provide an explanation of Individualism and Collectivism and give relevant
examples. (5)
QUESTION 4
Read the following scenario and answer the questions that follow. On a
bursting Johannesburg Street, a group of friends from various countries
gather around a vibrant graffiti wall adorned with references to international
music, films, and TV shows. They engage in animated conversations,
blending languages and dialects, as they exchange recommendations,
critique artistic choices, and enthusiastically celebrate the universality of their
shared cultural experiences.
, 4.1 What is popular culture? (5)
4.2 Define cultural imperialism and give one example thereof. (5) Sub-total:
[30] 22
SECTION 1: INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in
facilitating human communication. (10)
Global Village: The concept of a ‘global village’ was popularized by Marshall
McLuhan in the 1960s. It refers to the idea that advancements in
communication technology have effectively shrunk the world, making it
possible for people across the globe to communicate and interact as if they
were living in a small, closely-knit village. This concept suggests that
geographical and cultural distances are less significant due to the rapid
exchange of information and ideas.
Role of Technology in Facilitating Human Communication:
1. Internet and Social Media: Platforms like Facebook, Twitter, and
Instagram allow individuals to connect and share information instantly,
transcending geographical boundaries.
2. Smartphones and Mobile Communication: Mobile devices enable
constant and instant communication through calls, messages, and video
chats, making it easier for people to stay in touch regardless of their
location.
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