COM3707 Assignment
2 Semester 2 2024 -
DUE 13 September
2024
[Company address]
, COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024
Question 1
1.1 Critically discuss three of the six normative media theories that influence the making
of policy for the media and the three normative terms that can be used in democracies
to reassess these media theories. (25)
1.1 Discuss professional media ethics with specific reference to professionalisation and
the influence of the sociopolitical structure. (20) [45]
Question 1.1: Critically Discuss Three of the Six Normative Media Theories that
Influence the Making of Policy for the Media
Normative Media Theories
Normative media theories provide a framework for understanding the ideal functions of
media in a society. They are essential in shaping media policies, ensuring that the
media serves the public interest and adheres to ethical standards. Here are three of the
six normative media theories:
1. Authoritarian Theory
o Overview: Originating in the 16th and 17th centuries, this theory posits
that all forms of communication are under the control of the governing elite
or authorities. Media under this theory are used as a tool to support and
advance government policies and actions.
2 Semester 2 2024 -
DUE 13 September
2024
[Company address]
, COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024
Question 1
1.1 Critically discuss three of the six normative media theories that influence the making
of policy for the media and the three normative terms that can be used in democracies
to reassess these media theories. (25)
1.1 Discuss professional media ethics with specific reference to professionalisation and
the influence of the sociopolitical structure. (20) [45]
Question 1.1: Critically Discuss Three of the Six Normative Media Theories that
Influence the Making of Policy for the Media
Normative Media Theories
Normative media theories provide a framework for understanding the ideal functions of
media in a society. They are essential in shaping media policies, ensuring that the
media serves the public interest and adheres to ethical standards. Here are three of the
six normative media theories:
1. Authoritarian Theory
o Overview: Originating in the 16th and 17th centuries, this theory posits
that all forms of communication are under the control of the governing elite
or authorities. Media under this theory are used as a tool to support and
advance government policies and actions.
