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COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024

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COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024 QUESTIONS WITH COMPLETE ANSWERS

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University Of South Africa
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Political and Government Communication and Media Ethics (COM3707)









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Course
Political and Government Communication and Media Ethics (COM3707)
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COM3707 Assignment
2 Semester 2 2024 -
DUE 13 September
2024




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, COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024




Question 1

1.1 Critically discuss three of the six normative media theories that influence the making

of policy for the media and the three normative terms that can be used in democracies

to reassess these media theories. (25)

1.1 Discuss professional media ethics with specific reference to professionalisation and

the influence of the sociopolitical structure. (20) [45]

Question 1.1: Critically Discuss Three of the Six Normative Media Theories that

Influence the Making of Policy for the Media

Normative Media Theories

Normative media theories provide a framework for understanding the ideal functions of

media in a society. They are essential in shaping media policies, ensuring that the

media serves the public interest and adheres to ethical standards. Here are three of the

six normative media theories:

1. Authoritarian Theory

o Overview: Originating in the 16th and 17th centuries, this theory posits

that all forms of communication are under the control of the governing elite

or authorities. Media under this theory are used as a tool to support and

advance government policies and actions.
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