1 | P a g e HUBSPOT SOCIAL MEDIA CERTIFICATION EXAM 2024 – 2025 ACTUAL EXAM COMPLETE 30 0 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) /ALREADY GRADED A+ How can social media monitoring inform your sales and product teams? - ....ANSWER... Customer feedback, whether positive or negative, can help sales people and product tea ms better solve for the customers needs Why do you need to develop a business case for a new social monitoring technology? - ....ANSWER... To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize the value 2 | P a g e What should you do if your competitor has a big public blunder? - ....ANSWER... Maintain a healthy approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate Why are hashtags helpful? - ....ANSWER... to aid search, track campaigns, and to influence the creation of user -
generated content Who should be involved in creating your buyer personas? - ....ANSWER... Anybody who interacts with your customers, directly or indirectly, should be invited to give input True or False? A customer's buyer journey is ever -
evolving. you should make updates as you learn more about your buyer persona - ....ANSWER... True what is the buyer's journey? - ....ANSWER... It is an active research process someone goes through leading up to a purchase If your content is focused on different solutions to your buyer persona's problem, where would that fit into the buyer's journey? - ....ANSWER... Consideration 3 | P a g e What do es CRM stand for? - ....ANSWER... customer relationship management Who is responsible for delighting prospects and customers? - ....ANSWER... marketing, sales, and services True or False? Is it recommended best practice to gate and deliver majority of your content over live chat? - ....ANSWER... False Which network has the longest life for a piece of content? - ....ANSWER... Pinterest True or false? A buyer pe rsona is as important as business objectives when developing a social media strategy. - ....ANSWER... True Why would you want a service to help you manage and discover influence? - ....ANSWER... To identify individuals who have the biggest following and hig h social clout True or false? The best way to choose the right social media tool is to think about your business goals, then 4 | P a g e narrow down your choices based on that goal criteria. - ....ANSWER... True What do senior leaders care about when it comes to your social media plan? Choose all that apply. - ....ANSWER... Competitive advantage, customer satisfaction, and return on investment True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. - ....ANSWER... False True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. - ....ANSWER... True What is the biggest challenge that most social media practitioners have? - ....ANSWER... Getting executive buy -
in for social ideas True or False? You should revisit your KPIs every 18 months. - ....ANSWER... False
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