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COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024
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COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024 QUESTIONS WITH ANSWERS
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COM3707 Assignment 2Semester 2 2024 - DUE 13
September 2024
[Company address]
, COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024
Question 1
1.1 Critically discuss three of the six normative media theories that influence the making
of policy for the media and the three normative terms that can be used in democracies
to reassess these media theories. (25)
1.1 Discuss professional media ethics with specific reference to professionalisation and
the influence of the sociopolitical structure. (20) [45]
Question 1.1: Critically discuss three of the six normative media theories that
influence the making of policy for the media and the three normative terms that
can be used in democracies to reassess these media theories. (25)
Normative Media Theories
Normative media theories are frameworks that guide how media should operate within a
society. Among the six normative theories, the three most influential in media policy
making are:
1. Authoritarian Theory
o Description: Under this theory, media is controlled by the state or ruling
elites to serve the interests of those in power. The press is not free and
must follow government directives.
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