Diapo Management Hôtelier - Augmenter le nombre de clients asiatiques à l'hôtel Crowne Plaza - Master Tourisme - 2018
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Course
Management Hôtelier
Institution
Paris-Est Marne-la-Vallée
Diapo pour le cours de "Management Hôtelier", 1ère année de Master Tourisme.
Contenu:
L'hôtel Crowne Plaza Paris souhaite augmenter le nombre de clients asiatiques. Ce document a pour ambition de proposer des stratégies et des actions spécifiques pour développer l'accueil de cette cl...
I - PRÉSENTATION DE LA CLIENTÈLE ASIATIQUE II - ANALYSE DE LA CONCURRENCE & PLAN D’ACTIONS
Statistiques Prévisions d’accueil la concurrence
Objectifs
Impact actions commerciales
III - IMPORTANCE DE LA RELATION CLIENT IV - COMMUNICATION DIGITALE
Définition expérience Avis clients e-réputation
client Dynamisation du site web.
Profil de poste
Procédure d’accueil
2
, STATISTIQUES ET PRÉVISIONS D’ACCUEIL DE LA CLIENTÈLE ASIATIQUE
CHINE
COREE
JAPON
ASIE DU
2017 SUD-EST
20% arrivées asiatiques
Semestre 1 :
Chinois : +29%
Japonais : +40%
Membres de l’ASEAN
3
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