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Summary Entrepreneurship & Innovation - Book: Running Lean
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Summary of the book Running lean - Iterate from Plan A to a plan that works by Ash Maurya Chapters 1 - 9.
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P.P.T. Week 1: Idea generation• Three stages of successful ideation:
1. Generation;
2. Selection;
3. Implementation.
• Idea generation techniques:
1. Scamper: Utilizes action verbs as stimuli.
S – Substitute;
C – Combine;
A – Adapt;
M – Modify;
P – Put to another use;
E – Eliminate;
R – Reverse
2. Brainstorming: Involves engendering many solutions for a specific problem (idea) with
emphasis being on the number of ideas; there is no assessment of ideas so people can
speak out their ideas freely without fear/criticism; brainstorming can be done both
individually and in groups. The typical brainstorming group consist of 6 – 10 people.
3. Mind Mapping: Graphical technique for imagining connections between various pieces of
information/ideas. Each fact/idea is written down ad connected by curves or lines to its
minor or major fact/idea. To get started with mind mapping, the participant has to write
a key phrase or word in the middle of the page; then he writes anything ese that comes
in his mind on every page. Afterwards, he must try to make connections.
4. Synectics: Creative idea generation and problem-solving technique that arouses thought
processes that the subject may not be aware of. It’s a manner of approaching problem-
solving and creativity in a rational manner. Three key assumptions associated with
Synectics research:
, - It is possible to describe and teach the creative process;
- Invention processes in sciences and arts are analogous and triggered by the same
psychic processes;
- Group & individual creativity are analogous.
5. Storyboarding: Developing a visual story to explain or explore. Storyboards can help
creative people represent information they gained during research. Pictures, quotes
from the user, and other pertinent information are fixed on something to stand for a
scenario and to assist with comprehending the relationships between various ideas.
6. Role playing: Each participant takes on a personality/role different than its own. As it is a
fun technique, it can help people reduce inhibitions and come with unexpected ideas.
7. Attribute listing: An analytical approach to recognize new forms of a system/product by
identifying/recognizing areas of improvement. To figure out how to enhance a particular
product, it is broken into parts, physical features of each component are noted, and all
functions of each component are explained and studied to see whether any
change/recombination would damage/improve the product.
8. Visualization and visual prompts:
- Visualization: Thinking of challenges visually so as to better comprehend the issue.
It’s a process of incubation and illumination where the participant takes a break from
the problem and concentrates on something wholly different while his mind
subconsciously continues to work on the idea.
- Visual prompts: Distribute a set of pre-selected images and ask participants to write
don whatever ideas come to mind by looking at the image. The images should be
visually interesting, portraying a multiplicity of subject matter and must depict
people in lots of varied kinds of relationships and interactions with other people.
Participants pair off and use additional time, sharing, and talking about ideas they
have come up with and brainstorming more solutions to existing
problems/challenges. Suggested is to tailor the visuals to the character of the
challenge. However, you should definitely include some irrelevant or random images
as well because it may be the case that these images trigger the most innovative
solutions.
9. Morphological analysis: Recognizing the structural aspects of a problem and studying the
relationships among them.
10. Forced relationships: Totally different ideas to come up with a fresh idea. Though the
solution may not be strictly unique, it frequently results in an assortment of
combinations that are often useful.
11. Daydreaming: Daydreaming triggers an uninhibited and playful thought process,
incorporating the participant’s creativity and resourcefulness to play around with the
present problem.
12. Reverse thinking: Instead of adopting the logical manner of looking at a challenge, you
reverse it and think about opposite ideas. Participants would find it easier to produce
ideas for a “negative challenge” simply because it is more fun.
13. Questioning assumptions: Questioning assumptions at every step of service or product
development, you can enable the birth of fresh possibilities and ideas. The participants
start by setting on the framework for the creative challenge and produce 20 to 30
assumptions (irrespective of whether they are true or false). Next, they should select
several assumptions and utilize them as idea triggers to engender fresh ideas.
14. Accidental genius: Utilizing writing to trigger best ideas, content, and insight.
, 15. Brainwriting: Pen down ideas pertaining to a specific problem/question for some
minutes. Each participant can pass their ideas to someone else who reads it and add
additional ones. After 15 minutes, collect the sheets and post them for instant
discussion.
16. Wishing: Start by making wishes tangible; there should be collaboration among members
to produce 20 to 30 wishes pertaining the business; there should be no restrictions. Next,
concentrate on a number of unattainable wishes and utilize them as creative stimuli to
trigger ideas tat are new but more practical.
17. Socializing: Utilize connections for conversations; refresh perspectives will assist with
bringing out new thinking. Socializing in the context of ideation can also be about talking
to others on topics that have nothing whatsoever to do with the present problem.
18. Collaboration: Two or more people working for a common goal.
• SIT – Systematic Inventive Thinking
1) Thinking tools help you break mental fixedness and arrive at innovative solutions and
strategies in a reliable and repeatable way, examples:
- Task unification;
- Subtraction;
- Qualitative change;
- Attribute value mapping;
- Fusion;
- Attribute dependency.
2) Principles: Allow to apply tools with precision, ensuring that everyone’s time is used
efficiently and that ideas are implementable and impactful, examples:
- Function follows form;
- Path of most resistance;
- Closed world;
- Cognitive fixedness;
- Virtual product;
- Existing situation.
3) Facilitation: Making optimal use of everyone’s perspectives, competencies, and fields of
expertise to explore new directions, nurture, develop, and implement, examples:
- Reflection;
- Idea collection;
- Practice;
- Meta-cognition
- Bingo vs. Judo;
- Documentation.
4) Project management: Provides guidelines and techniques that help ensure that
innovation is properly managed. It leads you to smooth implementation processes for
newly developed ideas. Examples:
- Action items;
- Idea list processing;
- Innovation mapping;
- Convergence;
- Commitment to deliverables.
5) Organizational innovation: Encompasses activities in processes designed to build a
culture and practice of sustainable innovation throughout the organization. In order to
, grow organically, a company must encourage innovation and creative thinking
systematically and continuously; Examples:
- Cross organizational training;
- Innovation management;
- Predictable and measurable;
- Common language;
- Sustainable creativity.
Summary: Running lean 2nd edition – Iterate from plan A to a plan that work
Part 1: Roadmap
Chapter 1: Meta-principles
Step 1: Document your plan A
• A Lean Startup strives to uphold a strong vision with facts. It is important to accept that your
initial vision is built largely on untested assumptions. Running lean helps you systematically
test and redefine that initial vision.
• A one-page canvas is:
- Fast compared to writing a business plan; Because it takes little time, it is
recommended to spend a little additional time upfront brainstorming possible
variation to your model and prioritize where to start.
- Concise because you pick words carefully and get to the point. This is a practice for
distilling the essence of a products; 30 seconds to grab investor attention and eight
seconds to grab the attention of a customer on your landing page.
- Portable because a single page business model is easier to share with others which
means it will be read by more people and will be more frequently updated.
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