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Final Exam Questions and Answers for SEVI Exam Complete and Rated A
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Final Exam Questions and Answers for SEVI Exam Complete and Rated A
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Final E xam Questions and Answers for SEVI Exam Complete and Rated A When a company sets a high price for the introduction of a new product, it is using which type of pricing? Bundle pricing Negotiated pricing Penetration pricing Price skimming Price skimming When a firm sets one price in its home market and a different, higher price in a higher -cost market far away, it is using which type of pricing? Secondary -market pricing Price skimming Periodic pricing Negotiated pricing Secondary -market pricing In reference pricing, _____. a company displays a moderately -priced product next to a higher -priced product a firm cuts its price temporarily on a non -systematic basis, so customers can't predict when the price will be lower two complementary products are packaged together for a single price a firm bases its pricing on tradition a company displays a moderately -priced product next to a higher -priced product Using everyday low prices (EDLPs) is a _______ strategy. new-product pricing psychological pricing skim pricing differential pricing psychological pricing Selling goods only at certain predetermined prices that reflect definite price breaks is called _____. captive pricing price lining premium pricing comparison discounting price lining ______ uses advertised sales or price cutting linked to a holiday, season, or event. Price leading Captive pricing Premium pricing Special -event pricing Special -event pricing All of the following are product -line pricing strategies except _____. comparison discounting premium pricing price lining captive pricing comparison discounting A _______ is a deduction from the product's list price, given to intermediaries like retailers and wholesalers. cash discount seasonal discount trade discount quantity discount trade discount A company uses ______ to specify whether the buyer or seller will pay delivery costs. geographic pricing trade discounts transfer pricing discounting geographic pricing A _____ is a price deduction for business buyers that pay promptly. trade discount cash discount quantity discount seasonal discount cash discount Which distribution channel is appropriate when a producer's products are carried by so many retailers that the producer cannot manage and distribute to all of them? Producer to organizational buyer Producer to retailer to consumer Producer to agent to whol esaler to retailer to consumer Producer to wholesaler to retailer to consumer Producer to wholesaler to retailer to consumer ______ distribution is the use of a variety of marketing channels to ensure maximum distribution. Multichannel Digital Exclusive Selective Multichannel ______ is a distribution strategy aimed at maximum market coverage by selling in every outlet where potential customers might want to buy. Exclusive distribution Direct channeling Selective distribution Intensive distribution Intensive distribution ______ is a distribution strategy that utilizes only a relatively small portion of possible retailers in each area. Intensive distribution Selective distribution Exclusive distribution Direct channeling Selective distribution Supply chain management ______. refers to a sequence of marketing organizations that directs a product from the producer to the ultimate user refers to the organizations in the marketing channel that link a producer and user is the use of a variety of mark eting channels to ensure maximum distribution refers to the coordination of all marketing channel activities associated with the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate consumer refers to the coordination of all marketing channel activities associated with the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate consumer Wholesalers help retailers in all of the following ways except _____. delivering goods providing assistance in promotion, market information, and financial aid stocking a variety of goods in one place that retailers would otherwise have to buy from many pr oducers providing a sales force and reducing inventory costs providing a sales force and reducing inventory costs A ______ stocks only a few product lines but carries numerous product items within each line. general -merchandise wholesaler limited -service wholesaler limited -line wholesaler specialty wholesalerThe benefits of buying summaries with Stuvia:
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