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Summary Study guide Social Cognition - UN2640 definitions and notes $7.99
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Summary Study guide Social Cognition - UN2640 definitions and notes

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PSYC UN2640: Intro to Social Cognition
Columbia UNY
Study guide, definitions & notes

Cognition: perceiving, interpreting, remembering and using info [aka our
thoughts]
Social: related to or about people


Social Cognition

o Social cognition: how people perceive, interpret, remember and use
info about themselves and others

Influenced by needs, wants, and
expectations Active construction of
meaning


The New Look Movement

o Perception is a decision process

o Perceiver decides whether a thing is A and not B

o Process could be conscious or not conscious

o Also influenced by our expectations, needs and wants


Framing Effects

o People make decisions based on how info is

presented Steak is 80% lean
Steak is 20% fat
More likely to want steak when it says 80% lean


Confirmation Bias

o We tend to seek info that confirms our ideas and neglect info that
disconfirms an idea
o We tend to interpret ambiguous info as

, confirmatory info Horoscopes, psychic

readings

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