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MNB1601 ASESSMENT 2, Second semester 2024
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MNB1601 ASESSMENT 2 SECOND SEMESTER 2024
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UNISA
2024
MNB1601-24-S2
Welcome to MNB1601
Assessment 2
QUIZ
Assessment 2
Started on Thursday, 25 July 2024, 6:01 PM
State Finished
Completed on Friday, 26 July 2024, 6:44 PM
Time taken 1 day
Marks 15.00/15.00
Grade 100.00 out of 100.00
Question 1
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Question text
,SABMiller’s new scheme, Prosper, will include more global and local communications with the aim of
positioning beer as the ‘natural choice’ for responsible drinkers. This type of communication will form
part of which variable of the marketing mix?
Select one:
a.
Product
b.
Place
c.
Promotion
d.
Price
Feedback
The correct answer is: Promotion
Question 2
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Question text
By segmenting consumers into social class, such as the middle-classes, Heineken is making use of
______________ segmentation.
Select one:
, a.
geographic
b.
demographic
c.
psychographic
d.
behavioural
Feedback
The correct answer is: psychographic
Question 3
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Question text
SABMiller’s new scheme includes new marketing campaigns as well as more global and local
communications with the aim to reposition beer as a responsible drinking choice. If SABMiller decides to
use a separate marketing strategy for each target market, they will be making use of which market-
segmentation approach?
Select one:
a.
Market aggregation
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