Sumario Marketing. Todo lo que necesitas saber(Kotler) Parte 2
6 views 0 purchase
Course
Marketing
Institution
Centro Universitario Villanueva (CUV)
Todo lo que necesitas saber sobre Marketing parte 2:fundamentos psicológicos del Marketing, comportamiento humano y del cliente, criterios de segmentación de mercado, criterios de selección de mercado, análisis del comportamiento del consumidor, sistema de información en el Marketing, niveles ...
,
,Comportamiento del cliente :
Tipo De Usuario: No Usuario, Exusuario, Usuario En
Potencia
Intensidad De Uso: Usuario Por Primera Vez, Usuario
Regular
Volumen De Compra: Usuario Ocasional, Gran Usuario
Motivación De Compra: Leve, Medio, Fuerte
Frecuencia De Compra: Semanal, Quincenal
Lugar De Compra: Hipermercados, Supermercados,
Tienda Tradicional,...
, Tamaño de la empresa:Pequeña, mediana, grande.
Tipo de Organización:Fabricante, mayorista, minorista
Tipo de corporación:Gubernamental, privada, mixta,
Tipo de objeto social:Entidad ánimo lucro, si ánimo lucro,
fundación etc..
Ubicación relativa:Cerca, lejos
Promedio tamaño de pedido:Pequeñas cantidades, grandes
cantidades
Historial crediticio :Bueno , malo
Frecuencia de servicio:Intervalos cortos, mediano, largos
Confiabilidad:Alta, baja
Aplicación de producto:mantenimiento, producción,
componente, implementación
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller cuevaelena011. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.44. You're not tied to anything after your purchase.