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MNM2615 assignment 1 semester 2 2024 (Full solutions)
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MNM2615Assignment 1 Semester 2 2024
Unique Number:
DUE DATE: 2024
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Question 1: Background of the Chosen SME/SMME and Key Concepts
Background of EcoCraft Innovations
EcoCraft Innovations is a small enterprise located in Durban, South Africa, specializing in
the production of eco-friendly, handcrafted products made from recycled materials.
Founded in 2015 by Sarah Mkhize, EcoCraft Innovations aims to promote sustainability
and environmental consciousness through its unique range of products, which include
home decor items, jewelry, and office supplies. The company employs local artisans and
sources materials locally, contributing to community development and economic
empowerment.
Key Concepts
The discussion with Sarah Mkhize highlighted significant technological progress in Africa,
particularly in mobile and internet access, which has reshaped consumer behavior and
marketing strategies. The increase in mobile and internet penetration has enabled
businesses like EcoCraft Innovations to reach a broader audience and enhance
operational efficiency. Additionally, understanding the decision-making process behind
African consumer buying is crucial for effectively targeting and engaging with the market.
The growth in mobile and internet access presents opportunities for innovative marketing
strategies and expanding market reach.
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
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