Exam (elaborations)
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024
- Course
- Institution
100% TRUSTED WORKINGS, EXPLANATIONS & SOLUTIONS
[Show more]
Seller
Follow
Lela40
Reviews received
Content preview
COM2604 Assignment 1(COMPLETE ANSWERS)
Semester 2 2024 (817738) - DUE
21 August 2024
100% GUARANTEED
, COM2604 Assignment 1 (COMPLETE ANSWERS)
Semester 2 2024 (817738) - DUE 21 August 2024
QUESTION 1 STUDY UNIT 3 Approaches to the study of
mass communication When we attempt to describe,
interpret, evaluate and predict a phenomenon, in this
case mass communication, understanding said
phenomenon is key. Various factors influence this. 1.1 In a
short paragraph, present a well-formulated definition of
mass communication using your own examples to
substantiate your answer. (5)
Mass communication refers to the process of creating, transmitting, and receiving messages on a
large scale, typically through media platforms like television, radio, newspapers, and the internet.
This type of communication reaches a broad audience simultaneously and is often used to
disseminate information, entertain, or influence public opinion. For instance, a televised public
service announcement about road safety aims to inform and educate the public on safe driving
practices. Similarly, a news website reporting on global events provides a wide audience with
timely updates and diverse perspectives. The effectiveness of mass communication lies in its
ability to reach a vast number of people quickly and efficiently.
1.2 Further to the above, there are various perspectives
on mass communication. Briefly mention each of these
and their specific emphasis. (5)
1.3 The theoretical approach you use also holds certain
implications for your understanding of mass
communication. Briefly discuss the main characteristics
of the two approaches listed below: 1.3.1 The
technological determinism approach. (5)
1.3.2 The poststructionalist/postmodern approach. (5)
[TOTAL 20]
1.2 Perspectives on Mass Communication
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Lela40. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.50. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79271 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now