S.Y. ‘23 - ‘24 | RJ
NACES
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1.0 OVERVIEW OF QUALITATIVE
RESEARCH
● Qualitative research has some
distinct characteristics that set it
apart from quantitative research.
● Characteristics of qualitative
research are naturalistic,
inductive, holistic (focuses on
the entirety of the phenomenon),
personal immersion(more in-
depth data, but frequent
presence of biases), empathic
neutrality/objective, and
flexibility.
● Qualitative research has
strengths and weaknesses due
to its distinct characteristics.
1.1 TYPES OF QUALITATIVE
RESEARCH
● Qualitative research commonly
focuses on human behaviors,
perception, and interpretations.
● Choosing one of the qualitative
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