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MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024 $2.74
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MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024

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MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024 QUESTIONS WITH DETAILED ANSWERS

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  • July 29, 2024
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  • 2023/2024
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MNM2615 Assignment
1 Semester 2 2024 -
DUE 23 August 2024
QUESTIONS WITH ANSWERS




[School]
[Course title]

,MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024




MNM2615 Assignment 1 Semester 2 2024 | Due 23 August 2024. All questions

answered with references.

As marketing consultant, you are required to identify an SME/SMME in your

neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or

identified SME/SMME and discuss the following with its owner/manager: the

implications of doing business in Africa; the growth of the SME/SMME; opportunities

presented by BRICS; client demography; migration; population changes in Africa;

African markets; and factors that affect business in Africa. After the discussion with the

owner of the chosen/identified SME/SMME, you must briefly summarise of the following:

(a)

Background of the chosen/identified SME/SMME

(b)

Key concepts about technological progress in Africa, the decision-making process

behind African consumer buying, and marketing implications relating to growth in mobile

and internet access




QUESTION 1

Background and key concepts should not be more than half a page (5 marks for the

background and key concepts). (5) Then answer the following questions:

QUESTION 2

, (a) Discuss the technological progress in Africa (5 marks for the theoretical

discussions).

(b) Explain how the chosen SME/SMME can infuse the technological progress in the

business (10 marks for the practical application). (15)

QUESTION 3

(a) Discuss the cultural influences on the decision-making process as part of African

consumer buying (5 marks for the theoretical discussion).

(b) Give examples of practical applications of the decision-making process that is part

SME/SMME consumers’ buying (10 marks for the practical application). (15)

QUESTION 4

(a) Describe to the identified SME/SMME owner the marketing implications relating to

growth in mobile and internet access (5 marks for the theoretical discussions).

(b) Describe how the identified SME/SMME can practically capitalise on this growth with

reference to its marketing strategy (10 marks for the practical application). (15)

Step 1: Identify and Visit an SME/SMME

Choose an SME/SMME in your neighborhood. This could be a local shop, restaurant, or

small service provider. Visit the business and arrange a discussion with the owner or

manager.

Step 2: Conduct the Discussion

During your visit, discuss the following topics with the owner/manager:

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