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MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024
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MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024 QUESTIONS WITH DETAILED ANSWERS
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MNM2615 Assignment1 Semester 2 2024 -
DUE 23 August 2024
QUESTIONS WITH ANSWERS
[School]
[Course title]
,MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024
MNM2615 Assignment 1 Semester 2 2024 | Due 23 August 2024. All questions
answered with references.
As marketing consultant, you are required to identify an SME/SMME in your
neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or
identified SME/SMME and discuss the following with its owner/manager: the
implications of doing business in Africa; the growth of the SME/SMME; opportunities
presented by BRICS; client demography; migration; population changes in Africa;
African markets; and factors that affect business in Africa. After the discussion with the
owner of the chosen/identified SME/SMME, you must briefly summarise of the following:
(a)
Background of the chosen/identified SME/SMME
(b)
Key concepts about technological progress in Africa, the decision-making process
behind African consumer buying, and marketing implications relating to growth in mobile
and internet access
QUESTION 1
Background and key concepts should not be more than half a page (5 marks for the
background and key concepts). (5) Then answer the following questions:
QUESTION 2
, (a) Discuss the technological progress in Africa (5 marks for the theoretical
discussions).
(b) Explain how the chosen SME/SMME can infuse the technological progress in the
business (10 marks for the practical application). (15)
QUESTION 3
(a) Discuss the cultural influences on the decision-making process as part of African
consumer buying (5 marks for the theoretical discussion).
(b) Give examples of practical applications of the decision-making process that is part
SME/SMME consumers’ buying (10 marks for the practical application). (15)
QUESTION 4
(a) Describe to the identified SME/SMME owner the marketing implications relating to
growth in mobile and internet access (5 marks for the theoretical discussions).
(b) Describe how the identified SME/SMME can practically capitalise on this growth with
reference to its marketing strategy (10 marks for the practical application). (15)
Step 1: Identify and Visit an SME/SMME
Choose an SME/SMME in your neighborhood. This could be a local shop, restaurant, or
small service provider. Visit the business and arrange a discussion with the owner or
manager.
Step 2: Conduct the Discussion
During your visit, discuss the following topics with the owner/manager:
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