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Hubspot - Social Media Marketing Certification Exam & Quizzes with Answers

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Hubspot - Social Media Marketing Certification Exam & Quizzes with Answers True or false? 42% of B2B marketers believe they've proved that social media has an impact on their business. 1. True 2. False - Answer -False A social media audit will provide you value in all of the following areas EXCEPT: 1. You can determine the best mix of content on the right channels at the right times. 2. You can identify opportunities to better engage with customers. 3. You can adjust budgets and calculate ROI. 4. You can negotiate rates with a social advertising vendor. - Answer -You can negotiate rates with a social advertising vendor. True or false? Competitor benchmarking is one leading indicator of revenue success. 1. True 2. False - Answer -True The most important thing to keep in mind when measuring social ROI is: 1. How much you're paying using ads to achieve social media results 2. Accurate tracking of all agency and freelance costs 3. Understanding the lifetime value of your social posts 4. Evangelizing your findings throughout the organization 5. Using the same metric that you use for other channels - Answer -Using the same metric that you use for other channels True or false? Recruiters aren't going to be interested in your social media efforts, so there's no need to track metrics related to hiring in social media. 1. True 2. False - Answer -False What is an employee advocacy program? 1. A social media program for only senior management professionals to take advantage of 2. A social media program for all employees to take advantage of 3. A social media program for only the employees responsible for social media to use - Answer -A social media program for all employees to take advantage of True or false? A crisis plan focuses on what to do when a crisis happens on social media. 1. True 2. False - Answer -True There are certain actions that need to be taken into consideration for a social media crisis. What's an action you should avoid? 1. Pausing marketing emails 2. Sending out promotional sponsored posts and tweets during a crisis 3. Assessing the planned blogging and campaign schedule for appropriateness 4. Creating a blog post to address the situation as needed - Answer -Sending out promotional sponsored posts and tweets during a crisis Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience. 1. reparation 2. response 3. recovery - Answer -Response Why is employee advocacy important to consider as a key area for organizations and brands? 1. Employees are influencers in the field of social media. 2. Employees are the deciders of what is important for the company, not senior management. 3. Employees are micro influencers in the arena of internal communication. 4. Employees embody company culture and values, so are more trusted than official spokespeople. - Answer -Employees embody company culture and values, so are more trusted than official spokespeople. Which of the following is NOT a benefit of having a social media strategy? 1. Social media helps you expand your other marketing efforts. 2. Social media helps you attract buyers. 3. Social media helps you send better emails. 4. Social media is a key driver for word -of-mouth marketing. - Answer -Social media helps you send better emails. True or false? A buyer persona is as important as business objectives when developing a social media strategy. 1. True 2. False - Answer -True True or false? Social listening can help you find leads. 1. True 2. False - Answer -True True or false? Social content is only used during the attract and delight stages of the inbound methodology. 1. True 2. False - Answer -False Fill in the blank: Instagram stories are a great way to _____________. 1. demonstrate complex concepts quickly and easily 2. directly message a customer to answer a question 3. deliver video podcasts 4. drive traffic and engagement - Answer -Drive traffic and engagement Why are hashtags helpful? 1. To aid search, track campaigns, and to influence the creation of user -generated content 2. To keep track of ephemeral content that disappears 3. To demonstrate to executives the power of organic reach on a piece of content 4. All of the above - Answer -To aid search, track campaigns, and to influence the creation of user -generated content True or false? It's necessary to conduct a social media audit every 2 -3 years. 1. True 2. False - Answer -False What is a social media audit? 1. A hard look at the data from all your social accounts and the social conversations about your brand and your competitors 2. A method to direct your audience in all channels to the best way they can have a conversation with you 3. A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before

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