Exam (elaborations)

Hubspot - Social Media Marketing Certification Exam & Quizzes with Answers

0 purchase

Course
Hubspot - Social Media

Institution
Hubspot - Social Media

[Show more]

Preview 3 out of 21 pages

View example

Uploaded on July 30, 2024
Number of pages 21
Written in 2023/2024
Type Exam (elaborations)
Contains Questions & answers

hubspot social media
hubspot social media marketing certification

Institution Hubspot - Social Media
Course Hubspot - Social Media

Perfectscorer Member since 2 year 410 documents sold

$12.49

Add to cart

Add to wishlist

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

Hubspot - Social Media Marketing Certification Exam & Quizzes with Answers True or false? 42% of B2B marketers believe they've proved that social media has an impact on their business. 1. True 2. False - Answer -False A social media audit will provide you value in all of the following areas EXCEPT: 1. You can determine the best mix of content on the right channels at the right times. 2. You can identify opportunities to better engage with customers. 3. You can adjust budgets and calculate ROI. 4. You can negotiate rates with a social advertising vendor. - Answer -You can negotiate rates with a social advertising vendor. True or false? Competitor benchmarking is one leading indicator of revenue success. 1. True 2. False - Answer -True The most important thing to keep in mind when measuring social ROI is: 1. How much you're paying using ads to achieve social media results 2. Accurate tracking of all agency and freelance costs 3. Understanding the lifetime value of your social posts 4. Evangelizing your findings throughout the organization 5. Using the same metric that you use for other channels - Answer -Using the same metric that you use for other channels True or false? Recruiters aren't going to be interested in your social media efforts, so there's no need to track metrics related to hiring in social media. 1. True 2. False - Answer -False What is an employee advocacy program? 1. A social media program for only senior management professionals to take advantage of 2. A social media program for all employees to take advantage of 3. A social media program for only the employees responsible for social media to use - Answer -A social media program for all employees to take advantage of True or false? A crisis plan focuses on what to do when a crisis happens on social media. 1. True 2. False - Answer -True There are certain actions that need to be taken into consideration for a social media crisis. What's an action you should avoid? 1. Pausing marketing emails 2. Sending out promotional sponsored posts and tweets during a crisis 3. Assessing the planned blogging and campaign schedule for appropriateness 4. Creating a blog post to address the situation as needed - Answer -Sending out promotional sponsored posts and tweets during a crisis Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience. 1. reparation 2. response 3. recovery - Answer -Response Why is employee advocacy important to consider as a key area for organizations and brands? 1. Employees are influencers in the field of social media. 2. Employees are the deciders of what is important for the company, not senior management. 3. Employees are micro influencers in the arena of internal communication. 4. Employees embody company culture and values, so are more trusted than official spokespeople. - Answer -Employees embody company culture and values, so are more trusted than official spokespeople. Which of the following is NOT a benefit of having a social media strategy? 1. Social media helps you expand your other marketing efforts. 2. Social media helps you attract buyers. 3. Social media helps you send better emails. 4. Social media is a key driver for word -of-mouth marketing. - Answer -Social media helps you send better emails. True or false? A buyer persona is as important as business objectives when developing a social media strategy. 1. True 2. False - Answer -True True or false? Social listening can help you find leads. 1. True 2. False - Answer -True True or false? Social content is only used during the attract and delight stages of the inbound methodology. 1. True 2. False - Answer -False Fill in the blank: Instagram stories are a great way to _____________. 1. demonstrate complex concepts quickly and easily 2. directly message a customer to answer a question 3. deliver video podcasts 4. drive traffic and engagement - Answer -Drive traffic and engagement Why are hashtags helpful? 1. To aid search, track campaigns, and to influence the creation of user -generated content 2. To keep track of ephemeral content that disappears 3. To demonstrate to executives the power of organic reach on a piece of content 4. All of the above - Answer -To aid search, track campaigns, and to influence the creation of user -generated content True or false? It's necessary to conduct a social media audit every 2 -3 years. 1. True 2. False - Answer -False What is a social media audit? 1. A hard look at the data from all your social accounts and the social conversations about your brand and your competitors 2. A method to direct your audience in all channels to the best way they can have a conversation with you 3. A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Perfectscorer. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67479 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling

Exam (elaborations)

Hubspot - Social Media Marketing Certification Exam & Quizzes with Answers

Document information

Subjects

Written for

Seller

Reviews received

Content preview