MNM2615 ASSESSMENT 3 SEMESTER 2 2024 Discuss the industries that Africa requires with a view to establishing a business in Africa Provide an example of which industry the chosen SME falls into and p...
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MNM2615
Assignment 1
Semester 2 2024 -
DUE 23 August
2024
[Year]
[Type the company address]
, Book
Marketing in Africa
MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE
23 August 2024 ; 100% TRUSTED Complete, trusted solutions and
explanations. .
QUESTION 1 Background and key concepts should not be more than
half a page (5 marks for the background and key concepts). (5) Then
answer the following questions: QUESTION 2 (a) Discuss the
technological progress in Africa (5 marks for the theoretical
discussions). (b) Explain how the chosen SME/SMME can infuse the
technological progress in the business (10 marks for the practical
application). (15)
Q Background and Key Concepts
Africa is experiencing a technological transformation, influenced by increasing internet
penetration, mobile technology adoption, and supportive government policies. This
transformation presents both challenges and opportunities for businesses, particularly
SMEs/SMMEs, which are critical for economic growth and job creation.
Key Concepts
1. Technological Progress: The advancement of technology over time, leading to new and
improved products and processes.
2. Digital Transformation: The integration of digital technology into all areas of a
business, fundamentally changing how it operates.
3. Innovation: The creation of new or improved products, services, or processes.
4. SME/SMME: Small and Medium-sized Enterprises, which play a crucial role in
economic growth and job creation.
Question 2
(a) Technological Progress in Africa
Africa is witnessing significant technological advancements, particularly in the following areas:
Mobile Technology: The widespread use of smartphones has enabled the growth of
mobile commerce, banking, and applications.
Internet Connectivity: Expanding internet access has facilitated online business, e-
commerce, and digital marketing.
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