COB 300 Presentation Questions and Correct Answers

COB 300 Presentation Questions and Correct Answers What 3 critical components make up BioBricks? Ans PCL, Pigments, and Educational Booklets What are BioBricks 3 dimensions for our product strategy? Ans Versatile, Sustainable, Educational Wher e are our suppliers located? Ans Shanghai and Guangdong China (PCL and Pigments), and Hudson, Wisconsin (Booklets) What is our bottleneck? Ans Melting Machines What is the melting machine capacity? Ans 15.5 units an hour What is the capacity of the melting machines year 1 vs y5? Ans Y1: 78 units/hr, Y5: 171 units/hr How do you calculate units of stock? Ans Unit produced in a year+ previous inventory - forecasted demand - safety stock What are our market segments? Ans 1. Upper and Middle Class families who like sustainable company with children under 18 2. Adult brick -toy consumers How many people are in each marketing segment and their growth rate? Ans 1. Upper/Middle Class: 12,458,015 with a 7.5% growth rate 2. Adult Brick Toy Consumers: 160,000 with 4% growth rate What is our total market share? Ans .03 (in our start -up industry) What is our price to the wholesaler? Ans $17.85 (85% markup) What is our website price? Ans $34.99 What is our variable cost per year? Ans $9.39 What year do we break -even? Ans 3 How is our IMC budget computed? Ans 10% of our revenue. What are our competitors prices? Ans Lego: $29.99 Mega Bloks: $53.99 Who are our main competitors?