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Mnb1601 Assignment 2 Semester 2 2024
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7/29/24, 1:25 PM Assessment 2: Attempt reviewUNISA 2024 MNB1601-24-S2 Welcome to MNB1601 Assessment 2
QUIZ
Started on Monday, 29 July 2024, 1:14 PM
State Finished
Completed on Monday, 29 July 2024, 1:25 PM
Time taken 10 mins 24 secs
Marks 14.00/15.00
Grade 93.33 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
During the development of the new product, Radler, Heineken would have gone through several phases of new product
development. Which one of the following represents phase 4 of the new product development process?
Select one:
a. Physical product is developed.
b. Product ideas are developed.
c. Product ideas are screened.
d. Non-viable product ideas are eliminated.
The correct answer is: Physical product is developed.
Question 2
Correct
Mark 1.00 out of 1.00
Pre-testing a questionnaire will enable a researcher to ________________ .
Select one:
a. determine how long a questionnaire should be
b. identify the main topics to be covered by the questionnaire
c. select a more appropriate target market
d. specify the information needed
The correct answer is: determine how long a questionnaire should be
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=20405084&cmid=846665 1/6
,7/29/24, 1:25 PM Assessment 2: Attempt review
Question 3
Correct
Mark 1.00 out of 1.00
By segmenting consumers into social class, such as the middle-classes, Heineken is making use of ______________
segmentation.
Select one:
a. geographic
b. demographic
c. psychographic
d. behavioural
The correct answer is: psychographic
Question 4
Correct
Mark 1.00 out of 1.00
Which one of the following options should occur rst during the design of a questionnaire?
Select one:
a. Specify the information needed
b. Determine the type of questionnaire
c. Determine the method of administration
d. Decide on question format
The correct answer is: Specify the information needed
Question 5
Correct
Mark 1.00 out of 1.00
Hyvon is interested in buying a new car. She walks into the rst dealership she can nd and the sales consultant convinces
her to buy the brand new 2017 Hyundai i20. Which marketing communication method was used here?
Select one:
a. Advertising
b. Direct marketing
c. Personal selling
d. Sales promotion
The correct answer is: Personal selling
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=20405084&cmid=846665 2/6
,7/29/24, 1:25 PM Assessment 2: Attempt review
Question 6
Correct
Mark 1.00 out of 1.00
New car models are well-known examples of ______________ obsolescence which points to the introduction of a new model,
resulting in the consumer rejecting the ‘old’ product.
Select one:
a. unplanned technical
b. unplanned psychological
c. planned technical
d. planned psychological
The correct answer is: planned psychological
Question 7
Correct
Mark 1.00 out of 1.00
Lexus cars are advertised in prestigious magazines and sold at exclusive dealerships at a much higher price than that of the
Toyota RAV4. This represents the ___________ .
Select one:
a. total product
b. generic brand
c. product image
d. need-satisfying product
The correct answer is: product image
Question 8
Correct
Mark 1.00 out of 1.00
SABMiller’s new scheme includes new marketing campaigns as well as more global and local communications with the aim
to reposition beer as a responsible drinking choice. If SABMiller decides to use a separate marketing strategy for each target
market, they will be making use of which market-segmentation approach?
Select one:
a. Market aggregation
b. Multi-segment approach
c. Single-segment approach
d. Alternative segmentation approach
The correct answer is: Multi-segment approach
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=20405084&cmid=846665 3/6
, 7/29/24, 1:25 PM Assessment 2: Attempt review
Question 9
Correct
Mark 1.00 out of 1.00
To illustrate the importance of regularly washing hands with water and soap, Sanlam created a short, moving image of their
well-known brand logo of two hands, moving up and down and creating soap bubbles. This is known as the ___________ of the
advertising message.
Select one:
a. heading
b. illustration
c. copy
d. product
The correct answer is: illustration
Question 10
Correct
Mark 1.00 out of 1.00
A young man named Joey sees an advertisement for Heineken beer on TV. His interpretation is that drinking Heineken
demonstrates masculinity and he goes to the liquor store to buy a six-pack of the beer. Which one of the following individual
factors of consumer behaviour in uences Joey’s behaviour?
Select one:
a. Attitude
b. Perception
c. Personality
d. Lifestyle
The correct answer is: Perception
Question 11
Correct
Mark 1.00 out of 1.00
Which one of the following products do not require much explanation to be sold?
Select one:
a. Speciality products
b. Shopping products
c. Consumer products
d. Convenience products
The correct answer is: Convenience products
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=20405084&cmid=846665 4/6
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