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MNB3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (195080) - DUE 5 August 2024
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MNB3701 Assignment 2(COMPLETE ANSWERS)
Semester 2 2024 (195080) - DUE
5 August 2024
100% GUARANTEED
,MNB3701 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 (195080) - DUE 5 August 2024
Executive summary Important: • Your report should start
with an executive summary. • An executive summary
should summarise the key points of the report (maximum
300 words). • The key elements of the executive
summary must include the following elements (1) the
purpose of the report, (2) objectives that you aim to
accomplish in your report, (3) key findings, (4)
conclusions drawn, and (5) recommendations. • Note you
will only indicate the conclusions drawn from your
evaluation in reports 1, 2, and 3, and NOT make any
recommendations for future management action in the
first report. MNB3701/PORTFOLIO OF WORK/SEMESTER
2/2024 10 • Note recommendations, covering the entire
report are only to be made in the final report. • Write the
executive summary only once you have completed all the
other required sections of the first report. (5 marks)
Executive Summary
The purpose of this report is to provide a comprehensive strategic analysis of competitors in the
telecommunications industry using the four-corner analysis framework. This analysis aims to
identify key trends, competitive behaviors, and strategic capabilities that influence the market
dynamics. The objectives of the report are to assess the current competitive landscape, evaluate
competitors' potential future strategies, and understand the implications of these strategies on our
organization's strategic positioning.
Key findings from the analysis reveal several critical insights:
1. Competitor Profiles: Each major competitor has distinct strengths and weaknesses, with
varying degrees of market share, technological capabilities, and customer loyalty.
2. Strategic Movements: There is a clear trend of increasing investment in digital
transformation and 5G technology among leading competitors.
3. Market Trends: The industry is experiencing rapid shifts towards integrated service
offerings, with a focus on bundling internet, mobile, and entertainment services.
4. Behavioral Analysis: Competitors are increasingly adopting aggressive pricing strategies
and promotional campaigns to capture market share.
, 5. Capabilities Assessment: Key competitors possess advanced technological
infrastructures and significant financial resources, enabling them to innovate and adapt
swiftly to market changes.
The conclusions drawn from the evaluation of reports 1, 2, and 3 highlight the following:
Report 1: Competitors are leveraging technology to create differentiated value
propositions, which poses a significant challenge to our market position.
Report 2: The adoption of customer-centric strategies by competitors is driving higher
customer retention and satisfaction rates.
Report 3: There is a growing emphasis on sustainability and corporate social
responsibility, which is influencing consumer preferences and regulatory landscapes.
The final report will provide comprehensive recommendations based on these evaluations,
guiding future management actions to enhance our competitive advantage and market
positioning.
6.3.3 Literature search • Write a brief and concise
description of the literature search you have undertaken
(maximum 200 words). • It must be a brief description of
how you went about doing the literature search. It is not
merely a list of the elements of your literature search
undertaken. • Note your literature search should focus on
scholarly literature related to the topics of your
assignment. • In terms of the key elements that must be
included in the description of your literature search: (1)
You must indicate the period considered in your literature
search (for example the period from 2010 to 2022), (2)
search terms used, which may indicate inclusion or
exclusion criteria used (3) the databases and search
engines used, (4) the results of your search, (5) number
of articles that you read (for example abstracts that you
have read) and (6) how many of these sources did you
consider and useful in completing the first report. • This
literature description should be presented as a paragraph
and not as a bullet point statement. • Then indicate the
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