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Schematische samenvatting ACCO Midterm. $5.89   Add to cart
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  3. Tilburg University (UVT)
  4.  
  5. Accademische marketing competences

Summary

Schematische samenvatting ACCO Midterm.

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  • Course
  • Accademische marketing competences
  • Institution
  • Tilburg University (UVT)

Dit is een samenvatting gemaakt tijdens de lessen van ACCO 2019 met als extra aanvulling de powerpoints en de slides die online staan. Alles is overzichtelijk neergezet zodat het gemakkelijk te leren is.

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Document information

  • October 9, 2019
  • 3
  • 2019/2020
  • Summary

Subjects

  • premaster
  • tisem
  • accedemische marketing
  • premaster marketing management
  • accademische marketing competences
  • accademische marketing competenties

Written for

  • Tilburg University (UVT)
  • Pre-master Marketing management
  • Accademische marketing competences
All documents for this subject (2)

Seller

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Arie1998

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Content preview

Stappenplan research proposal
Context
Businessproblem - Haalbaar
- Uitvoerbaar
o Niet te groot
o Uit te drukken in variabelen
o Data is te verkrijgen
- Relevant
o Managerial relevance
 Managers
 Eindgebruikers
 Public policy makers
o Academical relevance
 Nieuw onderwerp
 Nieuwe context
 Integrate scattered
 Tegenstrijdig onderzoek
Theoretical research questions
1. Context question (What is..?) Alleen als de context een nadere verklaring nodig heeft
2. Conceptualization question (What is..?) Alleen als de variabele een nadere uitleg nodig heeft
3. Relationship questions ( Alle relaties moeten met elkaar worden gelinkt tot verschillende
- Which variables… vragen.
- How does … effect … ?
- How does the effect of … on … depend on
…?
Practical research questions
1. Relationship question (To what extend..? Hiervoor is data nodig. Verantwoording doormiddel van cijfers.
2. Implication question Vraag over hoe een bedrijf of industrie de resultaten op kunnen
vatten (hoe gaat jouw onderzoek bijdragen leveren?).

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