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MAN 320F Exam 2 Questions and Answers
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MAN 320F Exam 2 Questions and Answers
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MAN 320F Exam 2 Questions and AnswersPorter's Five Forces of Competition - Answer -1) Power of customers
2) Power of suppliers
3) Threat of potential entrants
4) Substitutes (availability/comparability)
5) Competition among existing competitors
Blue Ocean Strategy - Answer -New and untapped market, don't have to deal with other
competitors. Get rid of competition by creating new market. Unfettered territory.
Don't take away from a dwindling group.
Coca-cola and Pepsi are so successful because of ___ - Answer -Branding/Marketing
Barriers to entry in CSD market - Answer --Brand equity
-Limited shelf space
-Bottling very capital intensive
-
Concentrate buyers - Answer --Have very little power in the last 25 years
-competitors very large and concentrated
Buyers for Coca-cola - Answer -Vending machines
Fountain
Supermarkets
Why doesn't the cola wars escalate? - Answer --companies can quickly imitate each other
-opportunity for gaining advantage is very short term
Bottler vs concentrate producer - Answer -Bottler has low margins
Concentrate producer winner of profitability
How long does it take a drug to go from concept to market? - Answer -10 years
AM-Pharma suppliers - Answer --venture capitalists supplying the money
-stakeholders and investors
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