Exam (elaborations)
FBLA marketing Questions With 100% DETAILED SURE ANSWERS
- Course
- Institution
FBLA marketing Questions With 100% DETAILED SURE ANSWERS
[Show more]
Seller
Follow
Content preview
1/8 Pre JACKLINE FBLA marketing Questions With 100 % DETAILED SURE ANSWERS Terms in this set (100) Most individuals employed in marketing positions are not payed well. False Businesses using the marketing concept identify the market and develop a marketing mix. True In the 1960s, people had limited money to spend on products and much of their purchasing was for basic needs False According to economists, increased sales volume and competition result in lower prices for consumers. True Federal legislation is one method of increasing the social responsibility of businesses. True Today, marketing is called upon only to handle problems. False Promotion cannot do much to help a company that has a poor product, excessively high prices, or ineffective distribution. True Various groups of consumers have very different needs and wants. True Much of the information that flows through a business is valuable for marketing decision -making. True 2/8 competitors in the mind of the consumer. Trade and professional associations provide information specific to the needs of their members. True A final consumer buys a product or service to sell to others. False One of the most important techniques of advertising in the United States is through trade press advertising. False A consumer's interest in saving money would be classified as an emotional motive. False Once you recognize a need, you are on the decision -making path to a purchase. True The descriptive characteristics of a market such as age, gender, race, income, and education level are referred to as psychographics. False The Rule of 72 works well to project market share for rates of growth up to about 20% per year. True Positioning is done to highlight similarities between False Successful competitive strategies rely on the ability of the business to define a market position and reach the market segment. True Competition forces businesses to offer reasonable prices for the products and services. True To compete successfully, it is valuable to discover information about any competitor's marketing mix. True When customers see few differences, they're less likely to be satisfied and will look for the lowest price. True Price is not important for staple goods. FalseThe benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Queenstin. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67866 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now