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FBLA marketing Questions With 100% DETAILED SURE ANSWERS
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FBLA marketing Questions With 100% DETAILED SURE ANSWERS
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1/8 Pre JACKLINE FBLA marketing Questions With 100 % DETAILED SURE ANSWERS Terms in this set (100) Most individuals employed in marketing positions are not payed well. False Businesses using the marketing concept identify the market and develop a marketing mix. True In the 1960s, people had limited money to spend on products and much of their purchasing was for basic needs False According to economists, increased sales volume and competition result in lower prices for consumers. True Federal legislation is one method of increasing the social responsibility of businesses. True Today, marketing is called upon only to handle problems. False Promotion cannot do much to help a company that has a poor product, excessively high prices, or ineffective distribution. True Various groups of consumers have very different needs and wants. True Much of the information that flows through a business is valuable for marketing decision -making. True 2/8 competitors in the mind of the consumer. Trade and professional associations provide information specific to the needs of their members. True A final consumer buys a product or service to sell to others. False One of the most important techniques of advertising in the United States is through trade press advertising. False A consumer's interest in saving money would be classified as an emotional motive. False Once you recognize a need, you are on the decision -making path to a purchase. True The descriptive characteristics of a market such as age, gender, race, income, and education level are referred to as psychographics. False The Rule of 72 works well to project market share for rates of growth up to about 20% per year. True Positioning is done to highlight similarities between False Successful competitive strategies rely on the ability of the business to define a market position and reach the market segment. True Competition forces businesses to offer reasonable prices for the products and services. True To compete successfully, it is valuable to discover information about any competitor's marketing mix. True When customers see few differences, they're less likely to be satisfied and will look for the lowest price. True Price is not important for staple goods. FalseThe benefits of buying summaries with Stuvia:
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