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MGT 6311-FINAL EXAMS WITH CORRECT QUESTIONS AND ANSWERS /4 millennials say video helps them in comparison shopping - 40% of consumers say videos increases the chance of purchasing a product through their mobile devices - 69% of users pref$17.99
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MGT 6311-FINAL EXAMS WITH CORRECT QUESTIONS AND ANSWERS /4 millennials say video helps them in comparison shopping - 40% of consumers say videos increases the chance of purchasing a product through their mobile devices - 69% of users pref
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MGT 6311-WITH
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MGT 6311-WITH
MGT 6311-FINAL EXAMS
WITH CORRECT QUESTIONS
AND ANSWERS
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their mobile
devices
- 69% of users prefer to watch a video to learn a product/service ...
MGT 6311 -FINAL EXAMS WITH CORRECT QUEST IONS AND ANSWER S 202 4-2025 - 3/4 millennials say video helps them in comparison shopping - 40% of consumers say videos increases the chance of purchasing a product through their mobile devices - 69% of users prefer to watch a video to learn a product/service than reading about itCorrect answerVideo Content Tips - correct answer - Capture attention early - Shorter is typically better (30secs - 2mins) - Keep it casual - Maintain relevanceCorrect answerOnsite Video - correct answerOnsite videos are a use of videos on an organizations websiteCorrect answerOnline Video - correct answerOnline videos are videos residing on a third -party site such as YouTubeCorrect answerBene fits of Onsite Video - correct answer - Make Website Stickier: makes customers spend more time on our site - Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey - Create Buzz: create new awareness and interest via viral advocacy - Disseminate Information More Clearly: easier for a customer to see a product in action - Build product/service interest: Seeing and hearing a person talk can be a more engaging process - Entice Conversion/Purchase: help the influence of conversion or purchaseCorrect answerOnsite Video Best Practices - correct answer - Providing Control: make it easy for users to control the video - Context: think about the overall context to the video and potentially use text, music, imagery and so forth to further enhance the video - Highlights: make it very easy for users to understand the topic or topics and the length of the video - Ease of Dissemination: make it super easy for viewers to share our videosCorrect answerVSEO (Video Search Engine Optimization) Components - correct answer - Keyword Relevance: we want to consider the best keywords to use that correlate with our videos - Title: specify a title for the video - Description: Users will see this when video results are returned, and they may show in search engine results as well - Meta Tags: metadata associated with the video to help the platform better understand what the video is about - Keep Channel Content Fresh: set up a brand account - Within this account, we can create a channel that's specific to our business or organizationThis is where we want to house our videos - Encourage Likes and Sharing: This might be done within the video itself, and we can also encourage this behavior in the video description - HD: Upload videos using a high -definition formatCorrect answerVSEO - Consumer Driven Components - correct answer - Rating: Viewers of videos can rate a video by giving it a thumbs -up or thumbs -down - Comments: Consumers can also provide comments for the video. Comment count has been shown to strongly correlate with higher rankings - Views: The total number of video views is also a ranking factor - Shares: By encouraging users to share the video, we entice advocacy and drive more views. Shares have also been shown to have a strong tie to first page rankings - Playlist Additions:
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