MGT 6311 (Digital Marketing) Final
paid media - correct answer ✔media we have to pay for; we have to use
what's known as working dollars to access these channels to promote our
business.
owned media - correct answer ✔media channels that we own, such as our
website, social media pages, blog, white papers, microsite and so forth
earned media - correct answer ✔publicity obtained through promotional
activities other than paid media or own media. (i.e. whenever someone or an
organization advocates for our brand without receipt of payment)
beacon - correct answer ✔a low energy Bluetooth device that broadcasts an
identifier to nearby electronic devices. It can transmit small bits of information
across short distances. When a smartphone with the brand's app installed
comes into range, it can receive a notification, such as a sales promotion
offer, recommendations or any other message the brand wants to transmit.
MMS - correct answer ✔Multimedia messages, most commonly picture
messages and video you can send and receive with a mobile handset.
proximity marketing - correct answer ✔The distribution of marketing content
to mobile devices that have opted in at a particular local geo-location to
receive information
augmented reality - correct answer ✔the viewing of the physical world with
computer-generated layers of information added to it
paid media - correct answer ✔media we have to pay for; we have to use
what's known as working dollars to access these channels to promote our
business.
owned media - correct answer ✔media channels that we own, such as our
website, social media pages, blog, white papers, microsite and so forth
earned media - correct answer ✔publicity obtained through promotional
activities other than paid media or own media. (i.e. whenever someone or an
organization advocates for our brand without receipt of payment)
beacon - correct answer ✔a low energy Bluetooth device that broadcasts an
identifier to nearby electronic devices. It can transmit small bits of information
across short distances. When a smartphone with the brand's app installed
comes into range, it can receive a notification, such as a sales promotion
offer, recommendations or any other message the brand wants to transmit.
MMS - correct answer ✔Multimedia messages, most commonly picture
messages and video you can send and receive with a mobile handset.
proximity marketing - correct answer ✔The distribution of marketing content
to mobile devices that have opted in at a particular local geo-location to
receive information
augmented reality - correct answer ✔the viewing of the physical world with
computer-generated layers of information added to it
