MGT 6311 Question and answers 100% correct MGT 6311 (Digital Marketing) Final
paid media - correct answer media we have to pay for; we have to use what's known as working dollars to access these channels to promote our business.
owned media - correct answer media channels that we own, suc...
MGT 6311 (Digital Marketing) Final
paid media - correct answer ✔media we have to pay for; we have to use
what's known as working dollars to access these channels to promote our
business.
owned media - correct answer ✔media channels that we own, such as our
website, social media pages, blog, white papers, microsite and so forth
earned media - correct answer ✔publicity obtained through promotional
activities other than paid media or own media. (i.e. whenever someone or an
organization advocates for our brand without receipt of payment)
beacon - correct answer ✔a low energy Bluetooth device that broadcasts an
identifier to nearby electronic devices. It can transmit small bits of information
across short distances. When a smartphone with the brand's app installed
comes into range, it can receive a notification, such as a sales promotion
offer, recommendations or any other message the brand wants to transmit.
MMS - correct answer ✔Multimedia messages, most commonly picture
messages and video you can send and receive with a mobile handset.
proximity marketing - correct answer ✔The distribution of marketing content
to mobile devices that have opted in at a particular local geo-location to
receive information
augmented reality - correct answer ✔the viewing of the physical world with
computer-generated layers of information added to it
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Carzola98. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.49. You're not tied to anything after your purchase.
