Pinup want ads for products and services in 15th-century Europe were called - siquis.
What was the major advertising medium in the United States before the Civil War? -
local newspapers
What did N.W. Ayer & Sons do for clients that Volney Palmer's advertising agency did
not? - It planned the campaign and created the ads.
Which event caused advertising to lose nearly two-thirds of its revenue? - the Great
Depression
Television commercials, which allowed for the demonstration of a product, led to - the
unique selling proposition.
The average American child (aged 2 to 11) sees how many television commercials a
year? - 25,600
What is the majority of advertising that we see in popular magazines and on television?
- national consumer advertising
A consumer is asked, "What brands of laundry detergent can you name?" This would be
classified as - an awareness.
Procter & Gamble announced in 2005 that it was cutting $300 million in advertising
expenditures from which of the following mediums? - television
The convergence of traditional forms of advertising with the Internet is called - digital
advertising.
Traditional, big-time television advertisers, such as BMW, Lincoln-Mercury, and Burger
King, are now creating ads for which type of distribution? - online films
Which organization was established in 1971 to allow the ad industry to self-regulate
against deceptive advertising? - the National Advertising Review Board
Which is the advertising practice of appealing to consumer groups with similar lifestyles,
attitudes, values, and behavior patterns? - psychographic segmentation
Which is the world's largest global advertiser? - Procter & Gamble
Additional charges may apply" is a kind of intentional imprecision in advertising known
as - a qualifier.
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